Swadeshi introduces a new look

The pioneer and market leader in herbal personal care products in Sri Lanka, Swadeshi Industrial Works PLC, introduced a fresh look to its flagship product, ‘Rani Sandalwood shower gel’ with an exciting new packaging and an alluring fragrance.

Sri Lanka’s pioneer beauty soap brand ‘Rani Sandalwood’ is a trusted product which has been used by consumers for over seven decades, both in Sri Lanka and in international markets.

A spokesperson for the company said, “We understand that women today with their busy schedules need a product for their skin which is easy and convenient to use. We are confident that our new Rani Shower gel range will give that extra confidence to any woman who wants to look and feel good by using a quality shower gel, with an exotic fragrance to keep their skin fresh and perfumed all day.”

Sandalwood has been the traditional beauty therapy of women for centuries all over the world. In ancient times, sandalwood was a time-tested beauty tradition of aristocratic families which now is accessible to women of the new generation. Swadeshi now brings this very special beauty therapy in a shower gel for all women to enjoy.

Sandalwood has been known to have special curative properties to enhance a woman’s complexion leaving it soft and glowing. The Swadeshi Rani shower gel range will be introduced in two varieties, ‘Rani Sandalwood’ shower gel with an exotic sandalwood fragrance and ‘Rani White Sandalwood’ shower gel with Vitamin E and moisturiser.

The Swadeshi Industrial Works PLC established in 1941 has been in the business of marketing quality soap and personal care products for the last seven decades. The company is able to understand the needs of their consumers and always offer consumers the best quality products, upholding the trust of their consumers for many generations to come.

The Swadeshi Industrial Works PLC complies with the ISO 9001:2008 International Standards for Quality Management Systems and produces a portfolio of brands in a range of categories that include Rani sandalwood soap, Khomba herbal soap, Khomba clear transparent soap, Khomba baby herbal baby range, Khomba herbal shampoo, Khomba herbal shower cream, Apsara Venivel ayurvedic skincare soap, Safeplus family soap, Perlwite laundry soap, Lak Bar soap, Perlwite liquid dishwash, Blue Diamond toilet cleaner, Lady perfume range, Lady shower gel range and Black Eagle cologne spray and aftershave.