TAG Heuer – Pioneering Swiss precision since 1860

From a small workshop in the Swiss Jura mountains in 1860, TAG Heuer has transformed into a watch-making legend. Recognised throughout the world for its luxury sports watches and pioneering work in chronographs, TAG Heuer watches epitomise prestige and performance, brilliantly fusing technology with design.

TAG Heuer has revolutionised 150 years of watch-making history through a constant pursuit of excellence and innovation, maintaining a strong link between the company of today and the people who have shaped its history:

1860: Edouard Heuer founded his workshop in the Swiss Jura.

1887: First patented oscillating pinion.

1916: The Mikrograph, the world’s first stopwatch accurate to1/100th of a second.

1964: First Carrera automatic chronograph with a hand-winding movement.

1985: TAG Heuer becomes McLaren partner, one of the longest successful partnerships ever.

2010: The Calibre 1887, exceptional new rewinding calibre engineering after Edouard Heuer’s oscillating pinion.

The TAG Heuer Carrera was born in 1962 in the pits and paddocks of the Twelve Hours of Sebring, where Jack Heuer, official timekeeper of the event, first heard the tale of motor-racing’s most gruelling endurance competition, the ‘Carrera Panamericana Mexico Road Race’.

It also pays homage to TAG Heuer’s unique timekeeping contributions to the racing world with radical innovations like the Time of Trip (1911).

The Carrera is one of TAG Heuer’s most iconic creations. It has been worn by hundreds of TAG Heuer driving greats, including Juan Manuel Fangio, KimiRäikkönen, Lewis Hamilton or Jenson Button.

The TAG Heuer Carrera 1887 Chronograph boldly synthesises this unique history. Reintroducing the oscillating pinion, patented in 1887 by Edouard Heuer, it embodies the celebration of 150 years at the forefront of luxury chronograph design and proudly displays its star component — the Calibre 1887 mechanical chronograph movement, with its blue column wheel, top quality Swiss balance spring with micro-blazed finish, and TAG Heuer oscillating weight.

Pure and sober in design, with the same great legibility as its 1964 ancestor, it is supercharged by the all-new chronograph movement beating inside. Simply stated, the TAG Heuer Carrera 1887 Chronograph raises the bar of refined technology and design.

CEO of Colombo Jewellery Stores Akram Cassim commented on Basel World 2013: “Our partnership with TAG Heuer is one that continuously grows and evolves stronger. It is only obvious that we extend the illustrious portfolio of TAG Heuer into the Sri Lankan market as we celebrate 50 years of Carrera; offering more style and lifestyle choices for our valued customers. We are about to enter an exciting new phase in our relationship as Tag Heuer unveils its new look: new position, new stand, new ambiance celebrating the Carrera’s 50th birthday, its manufacture in perpetual motion.”

The new range of Carrera watches will soon be available at Colombo Jewellery Stores Alfred House Gardens, Odel, Crescat Boulevard, Dutch Hospital and Kandy City Centre.