Titan Eyeplus in collaboration with Abans starts operations in Sri Lanka

• Enters first international market to sell its eyewear products

Titan Eyeplus, the leading eyewear retail chain from Titan Company Ltd., recently set a milestone by foraying into its first international operations in Sri Lanka. Titan Company’s Eyewear division which has a strong presence in India, announced a tie up with Abans Group, one of the most popular and networked distributors in Sri Lanka, to retail eyewear products of unparalleled quality standards and style. As a result of this strategic partnership, Titan Eyewear will be available in close to 100 dealer outlets through the Abans network within a year of starting operations in Sri Lanka. Frames from the Titan, Trendz, Eye+ and Fastrack collections as well as sunglasses from the Glares and Fastrack collections will be showcased at these outlets. The collection is competitively priced, ranging from Rs. 1,600 to Rs. 15,000, catering to the mass and mid premium markets. Speaking of the launch, Titan Company Ltd Eyewear Division General Manager Biju Alexander said, “It is a great milestone for the division to expand its reach to customers outside India. Titan Eyeplus as a brand offers a wide variety of eyewear products that are in perfect sync with consumer needs, be it functionality, fashion or price points. We are very proud of our association with Abans Group, a trusted and strategic company for distribution, as they are popularly known among consumers across Sri Lanka for their excellence in quality and service.” Speaking on the association with Titan Eyeplus, Abans PLC Managing Director Behman Pestonjee said, “It is a great moment for us to be associated with a prestigious conglomerate like Tata, which carries a legendary heritage of integrity, quality and trust that is embedded in all of their businesses. Titan Eyeplus has gained immense popularity in India. We are pleased to be the first partners in the expansion of Titan Eyeplus into international markets. Their products are truly world class and offer a wide choice for different segments in both frames and sunglasses.”