Unilever unwraps new exquisite Lux collection

Thursday, 14 August 2014 00:00 - - {{hitsCtrl.values.hits}}

Beauty soap brand Lux on Tuesday revealed its exquisite new collection of fine fragrance skin treats at the House of Lux in Colombo, living up to its promise to make women feel glamorous. The new range is a celebration of the senses, giving discerning women the luxury of indulging themselves in irresistible fragrances composed by world renowned perfume experts from leading global fragrance houses.

The star-studded list of invitees at the glamorous House of Lux – the luxurious enclave created exclusively for celebrities – was delighted by a whole new level of indulgence. Designed to recreate an evening in Paris, the celebrities were first treated to the new Lux fine fragrances at the sensorium by Odile Pelissier, the French global perfume expert from Firmenich. Odile also treated the invitees with some of the secrets behind the new fragrances of the new Lux range and the magic that goes into creating a new alluring fragrance to mesmerise every woman. The iconic beauty soap associated with glamorous stars across the world has been pampering women world over with exquisite beauty products for nearly a century now, delighting them with an array of fine fragrances and the promise of soft skin. Lux is synonymous with beauty and giving women soft fragrant skin to make them look and feel glamorous. Speaking about the new fine fragrance range Siddharth Banerjee, Country Marketing Director, Unilever Sri Lanka said: “The premise of Lux from its inception in 1925 has been to provide women with a luxurious product that helps them feel fabulous. Even today, Lux strives to deliver this promise to our consumers with constant innovation and excitement and today, we are proud to bring to Sri Lanka this Lux range of beauty soaps with absolutely world-class fragrances. We have sourced fragrances from the best fragrance houses in Europe in an effort to ensure that women all over the world get beautifully fragrant skin and feel fabulous with Lux.” In addition to being perfumed with world class fragrances, the new Lux range of beauty soaps are infused with Silk Essence which nourishes, softens and moisturises skin. In another first from the beauty brand, the new soap tablet is designed with a visually appealing flower emboss, adding to its texture. A superior new packaging architecture is also being introduced across the range. “We are confident that the fine fragrances encapsulated in the newly introduced Lux range will give women irresistibly fragrant soft skin that invites caress, allowing women to ignite a spark in their relationships,” said Shanika Jayawardane, Category Head, Skin Cleansing. Pix by Daminda Harsha Perera