Unilever’s House of Lux reinforces the brand’s enduring power

Unilever’s House of Lux, a celebration of the enduring power of Fine Fragrances and all that’s feminine, saw a gathering of the elite including beauty queens, film stars, models, corporates and socialites,at the Cinnamon Grand on 16November, when this iconic beauty brand once again revolutionised the way women experience fragrances, by infusing it with Fine Fragrances in an exciting range of soaps.

The unique feature of both LUX Soft Touch and LUX Silk Sensation, was the fact that the fragrance for both soaps have been created by Master Perfumers Martin Koh and StefanusAgungNugroho, of the reputed House of Firmniche. 

Lux as a brand has always been about celebrating and felicitating fabulous women and that’s exactly what took place on 16 November. The two new re-launched soaps were introduced to Sri Lanka’s elite, at a Fine Fragrance extravaganza and sensorial experience, the like of which had hitherto not been experienced in Sri Lanka. 

The irresistible Fine Fragrances that are the hallmark of LUX Soft Touch and LUX Silk Sensation, are guaranteed to inspire and empower women.Guests were swept away into an enchanting world of Fine Fragrances and French Roses.

Guests entered a vintage French Rose foyer where they received a Fine Fragrance experience, whilst luxuriating in the luscious beauty that is the hallmark of Lux; simultaneously getting their pictures taken against a beautiful Rose Wall backdrop. The fragrance of Lux filled the room to create a truly memorable sensorial experience for the invitees, while soft, modern, classical music added to the overall theme of romance, luxury and Fine Fragrance.

The Fine Fragrance story was brought to life when theatre combined with fashion via a French Rose inspired theatrical fashion show with the country’s leading models taking to the catwalk dressed in breath-taking French Rose inspired couture outfits designed by Indeewari and Sammani. 

French Rose inspired cakes and refreshmentsadded to the evening’s magical feel.

Amongst those present were MP HirunikaPremachandra, Deputy Chief of Staff Rosy Senanayake, hair stylist and beautician Ramani Fernando, designers Yolanda Aluwihare and DharshiKeerthisena, actresses NadeeshaHemamali, SachiniAyendra, Saranga and Umali, beauty queen Stefanie Siriwardhana, singers Bhathiya, Santhush and DushyanthWeeramanand many others too numerous to mention, all of whom were unanimous in their affirmation of Lux being the most iconic and enduring beauty soap of all time.

“Presently, roses are one of the key dominant elements in fine fragrance concoctions – a definitive and singular tone that takes centre stage,” said Ramani Fernando.

“Unlike in previous eras of trends and tantalising scents, a fine fragrance isn’t limited to a bottle anymore. That is why Lux is different. Rather than using it sparingly and strategically, Lux’s fine fragrances give you the chance to immerse yourself in the perfect scent,” said Unilever Sri Lanka’s Personal Care Marketing Director, Sharmila Bandara. 

“At Lux, we work with the world’s best perfumers to create beauty treats infused with fine fragrances. Our goal is for each Lux shower to be a delight to the senses, making women feel fabulously feminine, every day.”

“Both soaps are unique and unforgettable and are bound to remain amongst the top selling soaps of all time, while the Fine Fragrance that is at the heart of these soaps will ensure it will endure and outlive all other brands of soap,”said Lux Brand ManagerAnya Dalpadado. 

Pix by Nirmala Dhananjaya