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Wednesday, 21 September 2016 00:01 - - {{hitsCtrl.values.hits}}
Tanya, Founder of Love Bites
Love Bites, a recent addition to Urban Kitchen’s retinue of vendors recently created the first ever QR coded birthday cake on behalf of one of its high priority customers. The cake bore a personalised message from the family of the birthday boy.
Appreciating that one’s birthday cake requires deep understanding of the client’s profile, interests, background and profession Love Bites was able to personalise a cake by consulting his friends who have intimate information about him. The client Prageeth Thoradeniya was discovered to be an ardent chocolate lover, and a tech savvy individual with vested interest in the martial arts. The challenge however was to combine the interest of the client. Having studied his profile Love Bites created a mechanism whereby the client’s family would submit a personalised message which was later coded as a QR code which Love Bites was able to print using edible ink on icing paper.
When queried the friends of the birthday boy had this to say: “So, what do you do when you have got to think about a birthday cake for a guy who combines three seemingly non-intercepting traits; i.e. a mad chocolate lover, a total tech guy (read systems engineer) and a Mixed Martial Arts specialist (with a MMA gym of his own in Nugegoda, named ‘The Shed’)? You call Love Bites of course…
Tanya Goonewardene, the co-founder of Love Bites adds that, “Anyone who is familiar with a start-up enterprise will tell you that necessity is truly the mother of invention. The key is to anticipate what the client will need even before they realise it. Half the excitement is in meeting that expectation while honouring irreplaceable individual traits. Commercially, QR coding on printed icing elevates the options for personalised cakes which can be used for special occasions, events, corporate gifts and so much more.”
Inspired by the overwhelming response to their bold step to try something new, Love Bites is gearing up to meet the demand for QR coded cakes which need a minimum of three days’ notice and some investigation into the interests and passion of the target audience.
For more information please contact Tanya on 0776 909815 or visit the Love Bites Facebook page.
