Vitavite from Mega Lifesciences for the woman on the go

Friday, 23 May 2014 00:00 - - {{hitsCtrl.values.hits}}

Mega Lifesciences launched Vitavite recently to the local market. “For the first time in Sri Lanka Mega Lifesciences introduces yet another innovation in the fairness category with Vitavite which is an applicap that contains a whitening soft serum gel made out of natural ingredients that acts as a fairness formula and is the only fairness serum gel available in the market”, said Country Head, Mega Lifesciences, Praveen Viswakumaran.

The launch of Vitavite was attended by celebrities and professionals in the beauty and allied industries, including MP Rosy Senanayake, hair dresser and beautician Ramani Fernando, Yoland Aluvihare Holms who has taken local fashion to the international markets, the newest entrant to the local political arena Malsha Kumaranatunge, advertising professional Dharshi Thambiah, business woman and racing driver Shehara de Silva, and many others. “Vitavite is the only night time serum available in the market, and it penetrates into the skin and works from within the skin by letting the true beauty rise to the surface. Vitavite contains a triple action formula that is made with natural ingredients such as Vitamin C, Vitamin E and Bisabalol to make the skin fairer, healthier and blemish free. Also Vitavite is a mercury free skin friendly product that doesn’t contain any bleaching agents,” said Fawaz Mohamed, Brand Manager for Vitavite The vitamin C in Vitavite protects the skin from damages and it controls the melanin formulation for a lighter and brighter looking skin. The Vitamin E in Vitavite acts as an anti oxidant that protects the skin from free radicals and makes the skin look young and attractive The combinations of these two anti oxidants gives a synergistic effect to make the skin brighter and younger. The other ingredient Bisabolol is something new for local consumers. It is extracted from the chamomile flower and it helps to improve the skin’s condition and overall skin health, thereby making the product useful for any skin type/condition. Established in 1983, Mega Lifesciences is a leading pharmaceutical company with a presence in more than 50 countries. It has research and development facilities in Thailand and Australia, which are accredited by the German, Australian and Thai, Food and Drug Administrations. A number of internationally acclaimed brands in the areas of skincare and beauty, women’s health, weight management, body firming and general nutrition which are market leaders in many countries come under the umbrella of the Mega brand. Mega Lifesciences is committed to providing quality products and services to its customers through constant improvement and innovation. Vitavite is available island wide in pharmacies, supermarkets and fancy outlets. Each box contains 30 applicaps.