Vitawell launches Sri Lanka’s 1st specialist nutraceutical store

Minister of Health & High Commissioner of Australia first patrons

Vitawell, Sri Lanka’s first specialist nutraceutical company, founded with a view to serve the growing market in Sri Lanka for specialist nutraceuticals, was declared open by the Chief Guest Minister for Health, Nutrition and Indigenous Medicine Dr. Rajitha Seneratne and the Guest of Honour High Commissioner of Australia Robyn Mudie at a function held at Vitawell’s flagship store at Liberty Arcade, recently.

The store is a first for Sri Lanka, as it brings to one location a bevy of global leaders in nutraceutical brands, all of which are represented by Vitawell, as the exclusive distributor for Sri Lanka. The store is the first to dedicate itself to specialist nutraceuticals, with focus on vitamins, specialist supplements, sports nutrition, super foods and wellness essentials.

Minister Seneratne in a speech delivered at the event commended Vitawell for enlarging the role of nutraceuticals in the healthcare industry and for offering a range of globally recognised brands. High Commissioner Mudie expressed her delight at the entry of leading Australian nutraceutical brands, Nature’s Way, Naturopathica, Promensil, Balance Sports Nutrition and organic brand Natural Life/Lifetime Health. 

“As we formally launch, Vitawell, Sri Lanka’s first of a kind, specialist nutraceutical store, and in effect the launch of the brands Nature’s Way, Naturopathica, Promensil from PharmaCare Laboratories of Australia, Sport nutrition brand Balance from Vitaco of Australia, Boutique-styled, organic brand Lifetime Health, also from Australia, Futurebiotics & Bronson Labs brands from the United States as well as Oxford BioLabs from the United Kingdom, we believe, we have taken a step forward in shaping the Sri Lankan nutraceutical industry, pitching the industry standard to new high, benefitting consumers with accessibility to best of breed nutraceuticals,” noted Vitawell Managing Director Roshini Galappatti.

Vitawell offers a range of vitamins and supplements for the entire family, with focused vitamins for kids, teens, men, women and 50+; a range of omega oils from triple strength fish oils, krill and calamari oils, sockeye salmon oils, to high DHA advanced learning formula’s for kids. The store also offers unique formulations such as anti-stress multivitamins, letter vitamins, daily nutrition packs, beauty multivitamins, whole foods multivitamins – derived only from fruits and vegetables, pre and probiotics, unique joint support formulas, anti-oxidants, amino acids, and minerals. On offer is also a range of all-natural, targeted specialty supplements for heart, eye, vein, liver, prostrate health, diabetic nutrition, hair, skin and nail formulas, organic biotic and menopause and PMS. 

Vitawell introduces to Sri Lanka for the first time a range of gummy vitamins through the globally acclaimed and Australia’s No. 1, ‘Kids Smart’ brand that includes omega for kids, multivitamins, immunity support and fussy eater compositions. Also on offer is a range of adult gummy vitamins.

With focused attention on weight management, Vitawell brings Australia’s number one meal replacement brand, SlimRight 123 together with a comprehensive range of fat metabolisers and thermogenics. Introducing the Australian/New Zealand sports nutrition brand Balance, Vitawell brings to Sri Lanka’s sports enthusiasts the world’s purest form of Whey Proteins.  This range includes multiple types of whey proteins, pre & post workout support, energy gels, protein bars, rehydration formulas, amino acids and sports multivitamins. A comprehensive range of super foods – Maca, Chia, Spirulina, Acai and wild berries, Matcha, Super Greens, Super Reds, Purple carrots and beets, wild mushrooms, bee pollen, Australian manuka honey, and bee propolis – in raw, snack and smoothie forms. Vitawell also launched Sri Lanka’s first comprehensive, multi-functional online nutraceutical store on Sunday, 22 November, ahead of the launch of its flagship store.

With a business model that is built on the strengths of a physical store and an online presence, Vitawell is a brand that believes in the infusion of innovation as a core competency. “Our drive, from day one, has been to innovate, be it in terms of the brands we offer, to the product compositions or to the shopping experience. This is why we have created two exceptional experiences for customers – both online and offline. Our online store is one of the most state of the art online solutions, built by FortunaGlobal, a veritable giant in transactional modelling and online solutions. Our site is multifunctional and is on par with the best global online nutraceutical stores”, notes Galappatti.

The Company is the exclusive distributor for the brands Nature’s Way (Australia), Naturopathica (Australia), Promensil (Australia), Balance Sports Nutrition (Australia/NZ), Aussie Bodies (Australia/NZ), Lifetime Health (Australia), Futurebiotics (USA), Bronson Labs (USA) and Oxford BioLabs (UK).