wOw.lk and Kiddies & Toys International to host ‘LEGO Day’

wOw.lk, Sri Lanka’s largest online shopping mall, will be partnering with KTI to host its first-ever ‘LEGO Day’, a fun-filled event for children of all ages. The highly anticipated ‘LEGO Day’ will be hosted at the wOw.lk showroom which is located at No. 176/1, Thimbirigasyaya Road, Colombo, on Saturday 25 July from 10 a.m. to 4 p.m.

Families and children are invited to attend the ‘LEGO Day’ event free of charge, and they will be able to enjoy an exciting array of fun activities, free giveaways and discounts on a variety of LEGO products. A ‘Best Builders’ competition will provide children with an opportunity to showcase their LEGO building skills, with the creator of the best structure winning special prizes and gifts. All attendees will also receive a 20% discount on LEGO products and Standard Chartered cardholders will be eligible for an additional 15% discount. 

KTI commenced operations in 2001 and currently has over six branches across Sri Lanka. The company is the exclusive agent for Farlin, LEGO, Kids Joy, Simba and Mattel Brands in Sri Lanka and features over 1,000 products in its portfolio. KTI features an outstanding range of premium child and mother care products and also offers one of the largest selections of branded toys available in Sri Lanka.  

Commenting on the partnership Ifzaal Iqbal, Head of Sales, Digital Commerce Lanka Ltd., the company that operates wOw.lk, stated: “It gives us great pleasure to partner with one of Sri Lanka’s leading child and mother care companies, KTI, for the second time. LEGO bricks have amazed countless young children from across the globe, and often capture the interest of youngsters from a very early age. Playing with LEGOs isn’t just fun, it can really help a child’s development as it stimulates their learning, creativity and imagination. We are delighted to host this unique event, which gives us the ideal opportunity to engage with our valued customers and their families in a fun and relaxed setting.” 

Commenting on the partnership with wOw.lk Yohan Ziard, Business Development Manager, KTI stated: “wOw.lk is the most dynamic and innovative e-commerce website in Sri Lanka, and it caters to a diverse market by offering a variety of high quality branded products. By partnering with wOw.lk once again, to host ‘LEGO Day’, we will be able to reach our target audience in a fun, interactive and memorable way. Children today are highly engrossed in modern technology and tend to frequently use laptops, tabs and mobile phones. ‘LEGO Day’ aims to encourage children to embrace a more active form of entertainment that challenges them to be creative and think critically at the same time.”