Yves Saint Laurent Beauté launched in Sri Lanka

Wednesday, 29 March 2017 11:34 - - {{hitsCtrl.values.hits}}

Parisian couture brand, Yves Saint Laurent (YSL), launched its makeup range in Sri Lanka during a formal cocktail event at the Galle Face Hotel. The event was attended by VIP customers of the luxury fragrance, skin care and cosmetics retailer, Exclusive Lines of the Pee Bee Group. Exclusive Lines is the sole agent for Yves Saint Laurent in Sri Lanka.

Yves Saint Laurent was originally a French luxury fashion house that was founded by designers Yves Saint Laurent and his partner Pierre Berge. Currently it markets a broad luxury range of women’s and men’s clothing, leather goods, shoes and jewellery. YSL Beauty products have a notable presence in the luxury beauty market across the globe.

Speaking at the launch, Jerome Georges-Vivien, the Zone Director for Yves Saint Laurent said: “YSL fragrances have already been in the country for some time and we felt that it was the right time to launch the beauty products.”

Exclusivity is important to Yves Saint Laurent stressed Georges-Vivien and the partnership with Exclusive lines will ensure that YSL products will be presented to customers in the right setting where customers can benefit from the expert guidance of the Exclusive Lines teams at Odel, Majestic City and Crescat Boulevard. Georges-Vivien stressed that the partnership with Exclusive Lines is very important to YSL.

“YSL was originally known for their couture and thereafter that they introduced accessories, such as watches and handbags. Luxury fragrances followed and that’s where my interest lies. About 25 years ago we never had an opportunity to introduce any kind of couture in Sri Lanka,” said Hiru Surtani Director for Exclusive Lines.

YSL offers a wide range of beauty products for women from lipsticks, eye shadow palettes, mascara and make up brushes as well as several others. The brand has also introduced an extensive collection of perfumes for both men and women. YSL’s fragrance line includes many that are considered pillars of the perfume industry such as Mon Paris, Black Opium, La Nuit de L’Homme.

At the launch event a professional makeup artist from YSL, Lilly Nouilati from the London College of Make-up, demonstrated bold and powerful looks using the make-up range, explaining how YSL products understand and work well with each other.

The products are well suited to Sri Lankan skin tones, Surtani noted, adding that it is great for customers to have a high end luxury brand available in Sri Lanka. In future he hopes to see many new colours, trends and textures coming in through new products.