Eco-innovation seminar in Jaffna: A step towards sustainable business future

Jaffna recently witnessed an enlightening evening at J-Hotels, where business professionals and academics gathered to explore how eco-innovation is becoming a game-changer in the world of business. The seminar, organised by the Jaffna Management Club (TMC), featured an insightful keynote speech by Professor of Chemistry at the University of Jaffna Prof. P. Iyngaran. His presentation, titled ‘Integrating Eco-Innovation into Business to Secure a Sustainable Future,’ struck a chord with attendees who were eager to understand how their businesses could grow while positively impacting the planet.

From the outset, Prof. Iyngaran captured the audience’s attention with a powerful message, “Every innovation must now be an eco-innovation.” He delved into the urgent need for businesses to rethink their strategies in light of climate change, focusing on innovations that reduce environmental harm and foster sustainability. Using real-world examples, like the rise of electric vehicles and sustainable packaging, he demonstrated how businesses across industries are thriving by embracing eco-friendly practices. Attendees left the room buzzing with ideas, inspired to implement what they had learned in their own ventures.

But the evening wasn’t just about theory. Prof. Iyngaran emphasised that integrating eco-innovation isn’t just a trend — it’s an imperative. In today’s competitive business environment, consumers and employees alike are demanding more from companies in terms of environmental responsibility. “People want to work for and buy from companies that care about the planet,” he remarked. The message was clear: eco-innovation is not only good for the planet but also for business growth and brand loyalty.

The interactive Q&A session that followed was a hit. Attendees exchanged ideas on how to overcome the common challenges businesses face when trying to go green. From small startups to established companies, the room was filled with practical suggestions and inspiring examples. Several participants noted that the event had shifted their perspective, realising that even small changes could have a significant environmental impact — and ultimately, boost their bottom line.

What stood out most about the event, though, was the sense of community. TMC-Jaffna’s role in fostering these important conversations was evident, and participants were quick to acknowledge the value of being part of such a vibrant, forward-thinking network. Many in attendance expressed interest in joining TMC-Jaffna, recognising the benefits of staying connected with like-minded professionals dedicated to both business success and sustainable practices. As one attendee aptly put it, “Being part of TMC-Jaffna is not just about networking, it’s about being on the cutting edge of the future.”

For those who missed the seminar, there’s a palpable sense that they missed more than just a talk — they missed an opportunity to be part of a movement towards more sustainable business practices. TMC-Jaffna continues to be at the forefront of organising events that are not only informative but transformative, offering members access to exclusive insights and a supportive community of leaders driving change.

As Jaffna businesses look to the future, TMC-Jaffna is shaping the narrative of what’s possible. With more events on the horizon, there’s no better time to become a member and join the wave of change. By fostering dialogue on crucial topics like eco-innovation, TMC is setting the stage for a greener, more prosperous business community — one that no ambitious entrepreneur or business leader can afford to miss.