CIMA Business Insights

Friday, 2 August 2013 00:00 - - {{hitsCtrl.values.hits}}

CIMA Business Insights strives to enhance the community’s awareness of successful application of core business knowledge in the local context, showcasing next practices through case studies of actual business scenarios. This issue features the case study presented by a team representing MAS Active at the CIMA Business Case Awards 2012, of which they were the winners. The team comprised Roshan Liyanage, Sulochana Kulathunga and Varuni Fernando. The CIMA Business Case Awards is a competition that awards the best business case recognising a turnaround or a success story. The aim of the competition is to enhance knowledge on how success is achieved and sustained in an organisation, and the ability to effectively communicate such cases. It also aims to facilitate cross-company knowledge sharing by showcasing organisational success stories. Disclaimer: Opinions expressed represent the authors’ attempt to apply business theory to analyse a Sri Lankan business case and do not necessarily represent the views of the institution or the organisations by which they are employed.

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