13th SLIM Brand Excellence on 21 Oct. in search of champ amongst contenders

Friday, 17 October 2014 00:55 - - {{hitsCtrl.values.hits}}

The most anticipated grand finale of the SLIM Brand Excellence – the Olympics of Sri Lankan Brands –will be held on Tuesday, 21 October at the Sirimavo Bandaranaike Memorial Hall of BMICH. Aptly themed ‘Are you only a Contender or are you the Champ?’ the daring 13th edition of the SLIM Brand Excellence will have the heavyweight brands of Sri Lanka head-on, knocking each other off to become the champ.

The gala awards ceremony where the final results, following a rigorous two-round judging will be announced will see an audience of over 800 attendees – the glitterier of the country’s marketing fraternity. Diesel & Motor Engineering PLC Chairman/Managing Director Ranjith Pandithage and Singapore Institute of Marketing President Roger Wang will grace the occasion as Chief Guest and Guest of Honour respectively. “SLIM Brand Excellence is the most awaited awards ceremony for brand marketers in Sri Lanka and today the Awards itself is a brand in itself and we will take it to a whole new level this year. The champ is a champ because it’s no ordinary. I can vouch that the grand finale of the 13th SLIM Brand Excellence too will be no ordinary,” said SLIM Brand Excellence 2014 Chairman Roshan Fernando. “The marketing profession is becoming more challenging and rewarding than ever before considering the rapid changing global and local contexts and also the rapid technological advancements. ‘SLIM Brand Excellence’ is a celebration of brands which have excelled at national level, and rewards the outstanding efforts of outstanding marketers,” said SLIM President Kalana Rathnayaka. Organised by the Sri Lanka Institute of Marketing for the 13th consecutive year, the awards received an overwhelming 100 + entries this year, that have keenly contested under 12 categories, namely: Product Brand of the Year, Service Brand of the Year, Innovative Brand of the Year, Turnaround Brand of the Year, Local Brand of the Year, Best New Entrant of the Year, International Brand of the Year, SME Brand of the Year, CSR Brand of the Year and Export Brand of the Year, B2B Brand of the year and the Regional Brand Recognition Award.