2013 Awards short list announced

The Festival of Asian Marketing Effectiveness has announced the 2013 shortlist ahead of the Festival and Awards, which are set to take place in just two weeks time across 8 and 9 May 2013.

Approximately 881 entries were received in 28 categories, which comprise of 12 Product & Service Categories and 16 specialist categories including: Most Effective Use of Social Media Marketing, Most Effective Use of Digital Media, Most Effective Use of Technology, Best Use of Data / Research, Best Non-traditional Thinking / Non-advertising Idea.

A dedicated jury of 50 industry specialists have completed preliminary judging of the work and arrived at a shortlist of 136 entries from 14 countries.

 “Every year the Asian Marketing Effectiveness Awards offer the chance for the next benchmark to be set for marketing effectiveness within the Asia Pacific region. We have an exciting mixture of work on the shortlist and we will watch with interest to see which pieces the jury deem worthy of being elevated to prize winning status and in turn, set the new precedent,” said Chairman of Lions Festivals Terry Savage.