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230i’s entry in the hotel and lodging category was for the re-launched website for cinnamonhotels.com, that incorporates an intuitive and seamless experience for customers through an engaging home page that allows visitors to search and view the Cinnamon Lakeside Hotel with ease and efficiency. In 2010, 230 Interactive won a Silver for the same hotel.
“It is an honour to be a part of this award,” said John Keells Holdings Leisure Group Head of Business Solutions Nalaka Amaratunga. “230 Interactive created a website for our hotel that is contemporary, interactive and on-brand which has helped us compete very successfully in this market space. We have also gained recognition on an international platform through this award.”
Sri Lanka’s pioneer provider of virtual tours
As one of the country’s fastest growing digital agencies, 230i is Sri Lanka’s pioneer provider of virtual tours specialising in delivering high quality 360-degree interactive solutions which are of the highest imagery and fully integrated to position a client amongst the best brands. The company specialises in digital strategy, web design, and social media to key clients, both locally and internationally with a clear vision to cater for business-to-consumer companies on increasingly online portals and as the need for better search engine optimisation for clients. The company has a portfolio of over 200 digital solutions and is the first agency in Sri Lanka to be honoured internationally for creative excellence on the web at the W3 Awards in 2010. They won Silver again in 2011.
“At 230i we focus on delivering results on the digital media scape for our clients. It is encouraging to see many brands now realising the importance of this medium to their business,” said 230i co-founder Sanjay Mendis. “We’ve always focused on the user and delivering the message effectively to them via digital because having just a website to promote a brand just doesn’t cut it anymore.”
“And the better a brand’s exposure, the better a company can reach the customers and prospects who rely on search engines every day to research, find, and buy new products and services,” Sanjay added.
Enhancing consumer experience
Co-founder Mugunthan Balakrishnan added, “Digital media has now become a way of life and plays a huge role in consumer buying decisions. Our strategies are aimed at enhancing consumer experience through digital media solutions. Therefore it is vital that brands are prepared for this evolving media landscape.”
The W3 Awards honours creative excellence on the Web, and recognises the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W3 is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
“We were amazed at the calibre and quality of work we received this year. Our winners continue to push the envelope of Internet creativity and web design, and it is gratifying to see such great work from the smallest agencies to the biggest firms,” said IAVA director Linda Day. “On behalf of the over 500 members of The International Academy of the Visual Arts, we are honoured to recognise our winners as they continue to set a high standard of excellence for Web development.”
The panel of judges at the W3 Awards comprises top-tier professionals from a ‘Who’s Who’ of acclaimed media, advertising, and marketing firms.
