3P Media forays into Southeast Asia

Thursday, 23 November 2023 00:32 - - {{hitsCtrl.values.hits}}

Appointed Official Media Sales Rep. for Google in Laos and Brunei

3P Media is now the Official Media Sales Representative for Google in Laos and Brunei, marking its entry into Southeast Asia as a go-to market specialist for global advertising platforms.

Since 2022, 3P Media has represented Google in Sri Lanka, supporting over 750 clients to grow their businesses with Google Ads. 3P Media is a subsidiary of Roar Global, a media and advertising company that operates across media resales for leading digital platforms in the APAC region as well as content solutions for brands.

“We are pleased with our partnership with 3P Media in Laos and Brunei where there is massive potential to grow the digital ads ecosystem. This partnership will help us bring more comprehensive services and ad support to local advertisers across the different Google tools and solutions,” says Google APAC Head of Agency Bhavana Moryani.

3P Media recognises its pivotal role in the nascent digital marketing landscape of Laos and is committed to educating and empowering businesses. Leading up to a soft launch of operations, the 3P Media team has actively engaged with the advertising sector and prominent brands. These efforts are spearheaded by Country Head Ama Silva and Senior Account Manager Viravout Xaygnaboun at 3P Media Laos, who are based in Vientiane.

“During my visits this year, I have witnessed Laos’ untapped potential, especially as a mobile-first country that boasts affordable data rates and impressive internet speeds. With a lack of formal television infrastructure, YouTube has emerged as a preferred consumption platform. Our goal is to nurture this market by educating stakeholders about the extraordinary power of Google Ads. The reception thus far has been extremely positive, and we eagerly anticipate initiating our operations,” says Roar Global Regional Media Sales Director and 3P Media Head Prash Balakrishnan.

In an exciting milestone, 3P Media recently conducted a series of workshops in Laos, for Lao Ford City, Lao Brewery, Express Food Group (EFG), OneX, and four leading advertising agencies, namely RDK, Digital Monkey, J&C, and ERA Communications. These informative sessions centred on ‘YouTube for efficient brand awareness and lead generation.’ Participants also gained valuable insights into the digital landscape accompanied by inspiring case studies. The workshops received outstanding feedback from all participants, highlighting 3P Media’s expertise and ability to engage audiences effectively.

Backed by a team of certified Google Ads experts, 3P Media is committed to empowering clients across industries such as travel, hospitality, retail, and e-commerce. Through exclusive webinars, workshops, and in-person consultations, businesses will gain the skills and knowledge to create, execute, and monitor campaigns on Google’s platforms. Clients receive comprehensive Google Ads training that cover tools such as Search Ads, Display Ads, YouTube Ads, Performance Max, Google Analytics and Conversion Optimization as well as strategies for remarketing.