4A’s and SLPI’s Certificate in Corporate Communications and PR second intake starting

Following a successful inaugural course in Corporate Communications and Public Relations concluded at the end of last year, the Accredited Advertising Agencies Association (4A’s) in partnership with the Sri Lanka Press Institute (SLPI) is now starting its second intake of students for this course that has generated much goodwill, regard and demand from employers, practitioners and students. With the participation of four highly experienced industry CEOs, the course focuses on professional hands-on learning with many industry case studies, underpinned by theoretical concepts and methodologies which they share with the students. The course provides an interactive environment valuable to students whether they are novices or more mature practitioners, where they can gain skills needed to succeed in jobs in Corporate Communications and PR, whether within a consultancy or organisation. 

Students attending the last course benefitted from the insight of top experts in these fields, who will be the lecturers this time around as well. The lecture panel includes Founder Chairman of Bates Strategic Alliance Nimal Gunewardena, CEO of OMD and PHD Keith Wijesuriya and Managing Director of Words Advertising Rohan Rajaratnam. Course Director Adrian Ferdinands does two cameo sessions on Personal Branding which will help students in their professional careers.

Increasingly, Sri Lanka’s companies large and small and its Boards, CEOs and Marketing and Communications Heads have come to appreciate the value of managing corporate reputation and the evolving role of social media in this regard. Marketers are seeing the value of using PR as a complementary marketing weapon as against the traditional reliance primarily on advertising. Course modules include PR Strategy Development, Media Relations and Release writing, Crisis and Issue management, Social Media, Corporate Branding and Positioning, Audiences and Content, Internal Communications, CSR and Personal Branding.

“The 4A’s is dedicated to fostering creative talent through collaboration. It is with this in mind that we continue our partnership with the Sri Lanka Press Institute to offer this course now for a second time for those interested in sharpening their skills or pursuing a career in Corporate Communications and PR,” said President of the 4A’s and COO of Bates Strategic Alliance Sheron Jayasundara. “This is an exciting field with a lot of scope for growth and expression of creativity,” she added. 

“Being a premier institution in the field of communication, SLPI has been working towards professionalising journalism for more than a decade. We feel this proven partnership with 4A’s adds another dimension our role in bringing communications and media programs of this nature, which is not only sought out by the corporates but also by individuals,” said CEO of SLPI Kumar Lopez.

The second intake starts shortly at SLPI on Kirula Road, Colombo 5. For further information regarding the course, call 0773411111 or email [email protected].