$ 7.2 b ad spend rich Unilever adds global marketing roles

Unilever is boosting its global marketing team in an effort to improve the return from its US$ 7.2 billion annual spend.

The FMCG company is introducing three roles, including Helena Ganczakowski as Global Vice-President for Agency Relations, Jorgen Bartsch as Global Vice-President for Marketing Services and Paula Quazi as Global Vice-President for Futures Communications.

Ganczakowski, currently Global Vice-President of Heart Health, is a former Marketing Director for Unilever UK. Bartsch is Director of Marketing Operations, based in Singapore, while Quazi has held several roles at the company, including Vice-President of Marketing in Europe.

The appointments are the first major change made by Global Chief Marketing and Communications Officer Keith Weed since being promoted from Executive Vice-President of Homecare, Oral-Care and Water in April.

Weed took on additional communications responsibilities in April when he replaced Simon Clift, who stepped down from Unilever’s top marketing role after 30 years at the group.

(marketingmagazine.co.uk.)