8Pass wins big at Effies 2023

Friday, 1 December 2023 00:00 - - {{hitsCtrl.values.hits}}

In a remarkable celebration of innovation and impactful marketing, the Youlead Generation Awake Youth Empowerment campaign has emerged victorious at the prestigious SLIM Effie Awards 2023.

Spearheaded by the collaborative efforts of IESC, Audacity K&D Media, this initiative has not only earned accolades but has also become a beacon of success in youth empowerment.

The Youlead Generation Awake campaign and the 8Pass YouTube/Facebook mini-series, designed with the vision to unlock the full potential of the youth, bagged an impressive array of awards at the SLIM Effie 2023, underscoring its significance and effectiveness in driving positive change.

The IESC Youlead Generation Awake campaign clinched the Gold Award in the Data Driven category, a testament to its outstanding creativity, strategy, and execution. The recognition underscores the campaign’s ability to resonate with its target audience and make a meaningful impact on the lives of young individuals. Not stopping at just one, the campaign secured two Silver Awards at SLIM Effie 2023 in Social good – nonprofit and in nonprofit/Probono Public Services categories. Adding to the impressive haul, the campaign earned another Bronze Award in Youth Marketing. This recognition highlights the project’s ability to not only meet but exceed expectations, setting a benchmark for excellence in youth empowerment initiatives.

The success story extended beyond the campaign itself. The associated brand, Youlead, emerged as the “Most Effective Brand” and also secured the accolade for the “Most Effective Marketer.” This dual triumph speaks volumes about the comprehensive and impactful approach taken by the entire team involved in the project.

Impactful collaboration: The synergy between Arosha Perera, Alyna Omar and Kalum Palitha Maheerathne proved to be a winning formula. The collaborative efforts seamlessly blended strategic vision, creative prowess, and a deep understanding of the target audience, resulting in a project that not only captured attention but also sparked positive change.

The recognition garnered by the Youlead Generation Awake Youth Empowerment campaign at SLIM Effie 2023 is not just a testament to its success but also a celebration of the transformative power of initiatives dedicated to unlocking the potential of the youth.