ALT X assigned by CnetG Asia to redesign digital strategy and enhance digital presence

Altered Experience (ALT X), award-winning design thinking consultancy for the age of convergence, has once again made an impact in the regional market having been assigned to redesign the digital strategy and manage the online presence and marketing for CnetG Asia, a leading global player in Executive Search and Development and part of the esteemed Kestria network. 

ALT X creates business transformations by the application of human centric principles across all business facets; working across key verticals that include strategy, eCommerce, digital marketing, digital media, data and technology, ALT X’s human centric process builds bridges between consumers and businesses using behavioural science, AI and data to create truly effective and efficient Solutions. 

In addition, ALT X has developed a niche specialisation in sustainability based communications. CnetG Asia is a global leader in executive search and development based Malaysia, Thailand and Indonesia that connects top-class talents to organisations and further supports them in their development. 

Part of Kestria, the world’s largest executive search alliance, CnetG Asia provides solutions in executive search, interim management, human resource consulting, leadership development and coaching and is present in six continents and over 40 cities. CnetG Asia is also a member of the Association of Executive Search and Leadership Consultants (AESC), a global professional association representing excellence in executive search and leadership advisory solutions. AESC members represent over 16,000 trusted professionals in over 1,200 offices, spanning over 70 countries. 

CnetG Asia Managing Partner Raj Kumar Paramanathan said: “With our unparalleled expertise in Executive Search, Leadership Development, and Human Resources Consultancy and our specialist understanding of B2B channels globally, we were seeking a company that has demonstrated an extraordinary track record in the application of human-centric principles and a deeper understanding of the digital space while also possessing outstanding design capabilities and an impressive client portfolio. After studying the market, we decided to reach out to ALT X for a strategic partnership to augment and enhance our digital strategy and boost our digital presence and marketing in order to better connect with our target audiences in the region.” 

ALT X CEO Kabeer Rafaideen said: “ALT X is proud to announce our recent collaboration with CnetG Asia, a Kestria group company and a global leader in Executive Search and Development. We’re excited to leverage innovative data driven tools such as the ‘Wolf’s Eye’ to drive transformative results for their business. This partnership is reflective of our capabilities in this fast-evolving field and the credibility we have gained since inception. It also underscores how our human-centric design thinking practices differentiate from traditional digital media agencies. When it comes to our solutions, we use processes and tools based on AI, Data and Behavioural Psychology to create real and measurable change in clients’ businesses. We look forward to making an impact and viable change in CnetG Asia’s business.” 

ALT X has successfully delivered world-class solutions for numerous clients and were awarded international awards in the first year of operations. The company’s client portfolio includes international brands such as Westinghouse, Traffi UK, Kodak, Smile Entertainment in Saudi Arabia, Ava Water in Saudi Arabia, AXIA UK, Olinda USA & GCC, and Elle Sport as well as leading local brands such as Hayleys, Cycle Incense, and Neptune Recyclers.