Airtel Lanka continues to invest in people development

The 2nd batch of Field Sales Executive Development Program

Airtel Lanka, one of Sri Lanka’s preferred employers of choice, acknowledged the completion of the second batch of the Field Sales Executive (FSE) Development Program recently. The program gave four best performing FSEs the opportunity to obtain a Preliminary Certificate in Marketing (PCM) through the Sri Lanka Institute of Marketing (SLIM), a stepping stone to a well-recognised and professional industry qualification.

Airtel FSEs, recruited through the Distributor network, play an all-important, crucial role in the success of the company. In return, Airtel Lanka has extended all its employee benefits such as insurance, engagement, training and career development opportunities to them. The FSE Development programme is a life and work skills education initiative focusing on enhancing foundational skills, technical training and support to help them advance in their careers. 

Congratulating the batch of FSEs, Airtel Lanka Managing Director and Chief Executive Officer Jinesh Hegde said, “It has been two years since we introduced this program and there is a clear improvement in the performance and the mindset of our FSEs. The development and retention of FSEs is a top priority for us. By building an enabling world-class work environment and experience, Airtel FSEs are now more productive and are better equipped to face the challenges of the dynamic work environment.” Initially, every FSE goes through an orientation/induction training at the time of joining Airtel and they are exposed to quarterly training at regional levels which create an opportunity to up skill and expand their vocational capabilities.

As part of the program, every year the best performing FSEs are selected to participate at the Airtel Sales Academy. The selected FSEs are groomed during a 12-month training program delivered by exemplary performers and sales experts. Thereafter, graduates of the Airtel Sales Academy are then given the opportunity to complete their PCM through SLIM. 

Airtel Lanka is committed towards the continued development of its employees and business partners to enable each of them to reach their full potential.