“Atlas World” campaign wins big at SLIM Digis 2.4

Thursday, 21 November 2024 00:08 - - {{hitsCtrl.values.hits}}

Atlas Axillia Head of Digital and Martech Yashodha Sooryakeerthi (right) receives the award from Singer Sri Lanka Marketing Manager Piyum Jayathilake. Others (from left): SLIM Treasurer Manthika Ranasinghe, Nestle Sri Lanka Director – Dairy and Beverages Ali Mohomad, MullenLowe Sri Lanka Account Director Dilanjan Perera, Atlas Axillia Manager – Digital and Advertising Bhagya Dissanayake, Assistant Manager – Digital and Martech Thameena Banu and Executive – Digital and Advertising Nelum Sisirakkody

Atlas Axillia Co. Ltd., was honoured at the SLIM Digis 2.4 for its campaign, “Atlas World – Ensuring No Child is Left Behind in the Journey of Education”, an impactful initiative aimed at making learning accessible for young minds across Sri Lanka.

The company took home three distinguished awards, each reflecting the brand’s purpose-driven mission to deliver quality education for students.

The brand’s dedication to advancing education was recognised with accolades in three prominent categories: a Silver for Best Digital Marketing Campaign in Education, honouring its efforts to ensure that children across the island have access to essential resources, a Bronze in Cross Media Integration, and a Merit in the CSR, Purpose-Driven Digital Marketing category for its vision of “Atlas World”.

Atlas Axillia Managing Director Asitha Samaraweera said: “We are truly honoured by this recognition from SLIM Digis and grateful to all who have supported us on this journey. At Atlas Axillia, we believe that equal access to education is a fundamental right, and building on this thought, Atlas World was created to ensure that every child is supported with the tools they need to succeed. As a brand, we will continue to work towards a future where every child in Sri Lanka receives the education they deserve.”

SLIM Digis, hosted by the Sri Lanka Institute of Marketing, celebrates the impact and progress of regional players in their digital marketing pursuits. The brand’s success at this year’s awards is a testament to its efforts in integrating digital and physical solutions to support the education system in Sri Lanka. Recognising the importance of digitalisation in education, Atlas World introduced modern approaches for learning through platforms such as Atlas Learn, Quiz Master, and Craft Buddies. These digital solutions were designed to address the financial and emotional challenges faced by Sri Lankan students.

Atlas Axillia offers several programs, such as the Atlas Sipsavi scholarship initiative, Atlas Gurugaru, and Mawdiriya, aimed at providing access to learning tools, raising awareness, empowering parents, and supporting educators to create a lasting impact.

Therefore, this recognition at SLIM Digis 2.4 reinforces the company’s commitment to transforming education by making learning both enjoyable and accessible.