Atlas wins Gold and Bronze at Effie Awards ‘24 for Atlas Max

Friday, 21 February 2025 00:00 - - {{hitsCtrl.values.hits}}

Officials from Atlas Axillia celebrate winning the Youth Marketing Award at the Effie Awards 2024 for 'Write Fast with Atlas Max'

Atlas, the leading learning brand in Sri Lanka, announced its outstanding achievement at the prestigious Effie Awards 2024, securing both a Gold and a Bronze award for its impactful campaign, “Write Fast with Atlas Max”. The awards ceremony held recently recognised Atlas’s innovative efforts in redefining the writing experience for students and youth. This further solidifies its position as a leader in Sri Lanka’s learning landscape.

Atlas Max’s campaign excelled at the Effie Awards by winning the Gold Award in the Education and Training category for improving the learning experience with its high-performance pens. Additionally, it secured the Bronze Award in the Youth Marketing category by winning over teenagers and establishing itself as the ultimate writing companion for speed and reliability.

Commenting on this achievement, Atlas Axillia Ltd., Head of Marketing Randika De Silva said, “We are deeply honoured to receive this recognition at the Effie Awards 2024. At Atlas, our commitment is to make learning fun and enjoyable for students at every stage of their learning journey, and this accolade stands as a testament to our purpose.”

Further elaborating on this prestigious achievement, Atlas Axillia Ltd., Senior Brand Manager Ashan Wickramasinghe added, “Atlas Max is a product dedicated to supporting schoolchildren by delivering innovative solutions that enhance their learning process. This award reflects our efforts to develop products that simplifies writing and helping students learn more efficiently.”

The “Write Fast with Atlas Max” campaign not only strengthened the brand’s market position but also resonated deeply with its target audience of students, teachers, and parents. Consequently, it has made Atlas Max the preferred choice for delivering an exceptional writing experience.

Atlas continues to innovate and deliver products that meet evolving consumer needs. This recognition at the Effie Awards is a testament to the brand’s ongoing commitment in making learning fun and shaping a future-ready Sri Lanka.

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