Monday Jan 27, 2025
Monday Jan 27, 2025
Monday, 27 January 2025 00:55 - - {{hitsCtrl.values.hits}}
Boutique Agency Network, the pioneer in data-driven integrated advertising solutions, has announced its transformation to ‘ban’, revealing a new logo and brand identity that reflect its dedication to challenging established industry standards.
This rebranding is a significant step for the agency as it works to push the boundaries of the industry with creative yet straightforward solutions.
Ban’s steadfast dedication to growth and development is the driving force behind the choice to rebrand. The core ideals of ban — being bold, agile, and novel in all facets of its operations — are embodied in its new identity. By being innovative, creative, and agile, ban hopes to push the boundaries of advertising and provide clients with ground-breaking solutions that appeal to the ever-changing market of today.
Ban Founder Seninda Bandara said: “At ban, we are committed to fearlessly pushing advertising standards with creativity, agility, and innovation at our core. Ban is the ideal example of our genuine conviction that we should always be bold, agile, and novel in everything we do.”
The foundation of ban’s credibility is its proven track record of accomplishments, which includes winning multiple international and regional accolades, helping businesses reach their most ambitious business objectives, and being honoured with the bronze award for Campaign Asia’s Boutique Agency of the Year South Asia in 2022. Ban is a reliable partner for businesses looking to accomplish their most ambitious company goals since it has continuously proven that it can provide creative advertising solutions over the years. “As a multi-disciplined integrated agency, we combine human thinking, creativity, data, technology, and sciences to deliver more strategic, robust, yet scientific solutions to solve real-life business matters of our clients,” says Senior Vice President Ruchira Abeygoonawardene, highlighting ban’s distinct position in the market.
The rebranding of ban highlights the company’s dedication to providing integrated advertising solutions that are powered by technology, data, and human creativity.
The agency’s model is built to effectively address modern-day marketing challenges, as Vice President Ishara Jayaweera has observed, “Our agency model is a perfect fit for modern-day marketing challenges of businesses to provide a complete advertising solution starting from the strategy to creative development, integrated media to performance marketing with a single brief supported by in-house data-science and tech teams.”
The core of ban’s services continues to be creativity. “Our approach to creativity is based on one thing: how do we make people remember our ads, and how do we retain our clients with our ads,” said Vice President Sunera Samarasinghe.
By empowering brands to overcome obstacles, adjust to change, and develop innovative solutions, ban cultivates significant relationships between brands and their target consumers. By creating bolder strategies, agile connected media, and novel creativity that expands the possibilities, the agency is poised to become the industry leader.
Ban said every idea matters, according to ban which motivates the company to provide clients with advertising solutions that are both distinctive and have quantifiable effects.
