Sunday Nov 17, 2024
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Shangri-La Group Commercial Director Chris McFall
Tharanga - HSBC
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For the second consecutive year, CFW comes together with OGF to curate a first-of-its-kind experiential retail event with an overriding theme ‘No Plastic Week’ which gives it a responsible and sustainable direction in keeping with the overall theme of circularity in fashion as promoted by Colombo Fashion Week.
The 10-day program is set to take place from 28 March to 9 April and focuses on dynamic themes such as Wellness, Fashion, Luxury and Cuisine. This program is based on creative collaborations which brings about engaging retail interactions for guests and patrons; and it will be launched in association with One Galle Face and HSBC Sri Lanka.
The program is a knowledge and engagement-based experience which includes expert talks on relevant themes and subjects, book readings and workshops, value added retail experiences, a home-grown music event, junior chef program, art workshop for kids, and special events like wine tasting and F&B demos.
“We are happy to take the Retail Week concept with OGF into a second edition with a strong theme labelled as ‘No Plastic Week’. We will be creating experiences which are relevant and responsible which will enhance and empower every consumer who walks into the One Galle Face Mall. This new concept of retail is dynamic and goes beyond the ‘sale format’,” said CFW Holdings Managing Director Ajai Vir Singh.
One Galle Face is Colombo’s first internationally developed and managed mixed-use development project. One Galle Face Mall is sponsoring a series of initiatives aimed at giving back to shoppers during the festive season. Shoppers spending over Rs. 2,000 between 19 and 24 March will have a chance to ‘Spin the Wheel’ and win great prizes, while shoppers spending over Rs. 5,000 between 25 March and 11 April will receive an OGF voucher for Rs. 5,000 to spend within the mall.
There will also be a host of wellness activities, traditional New Year’s games, live music and some strong promotions from stores within the Mall.
“We are delighted to be hosting CFW’s Retail Week for the second time at One Galle Face Mall. On the build up to Avurudu, we have an action-packed calendar of events and promotions paying tribute to our key themes of Fashion, Wellness, Luxury and Cuisine. I’d like to thank all our co-sponsors and tenants for supporting CFW Retail Week, and helping to make One Galle Face Mall the centre of lifestyle activities in Colombo,” said Shangri-La Group Commercial Director Chris McFall.
CFW Retail Week will craft knowledge and engagement-based retail experiences which incorporate talks and other events categorised into dynamic themes. In today’s context, it is important that all are sensitised towards the importance of our environment, and hence this interactive retail program has been created to build knowledge and awareness through workshops and talks to engage the audience. The program is also formatted around the idea of a ‘No Plastic Week’.
Wellness-themed events will include talks on conquering the mountain by Johann Peries; fitness events such as Animal Flow and holistic events such as yoga sessions.
For the fashion enthusiasts, CFW Retail Week offers a batik workshop by fashion designer Sonali Dharmawardena; a talk on Circularity by Colombo Fashion Week Managing Director Ajai Vir Singh; and a specially curated viewing of Careem’s Jewellery.
CFW Retail Week will also include gastronomic experiences such as a Junior Master Chef event for young culinary aficionados; and plenty of F&B specials throughout the One Galle Face Mall for patrons to enjoy.
In addition, CFW Retail Week also offers more fun for family and friends alike through a curated Quiz Night; Kids Art event; Workshop with Artika Aurora Bakshi; a Home-grown Acoustic Evening.
“We would like to thank our partners One Galle Face Mall, HSBC Sri Lanka, Careem’s Jewellery, Crocodile, Trainyard, Dilmah, Central Café, LCY, Ramzi & Co, Pearl Studio, Aobabar as well as Wijeya Newspapers, TNL Now and TNL Lite and our official PR partner Media Factory.”
For more information on CFW Retail Week visit the official website: www.colombofashionweek.com. Follow Colombo Fashion week on Instagram (@colombofashionweek) and Facebook (@colombofashionweek) for the latest updates, photos, videos and more.
CFW Holdings Managing Director Ajai Vir Singh (centre) with panellists