CPM Asia Evening Forum by SLIM tomorrow

• Event to focus on dynamic challenges in Emerging Asia

The Sri Lanka Institute of Marketing (SLIM) has organised an evening forum exclusively for marketing professionals under the theme ‘Dynamic Challenges in the Emerging Asia’ to be held on 31 July at the Lavender Hall, BMICH from 6 p.m. onwards. 

SLIM, the National Body for Marketing, aims to enhance the knowledge of the marketing fraternity through this forum while also creating awareness of the benefits of the Certified Professional Marketer (CPM) Asia qualification offered by the institute. The forum is targeted at CPM and PGDIP graduates, marketing professionals and SLIM members. 

CPM (Asia) is the top recognition offered to a marketer in the region whose competencies of academic as well as practical understanding of Asia is highly comprehensive and in-depth. Thus CPM qualified marketers represent the cream of the country’s first-rate marketing professionals. Often considered the passport to the Asian region, the CPM qualification is conferred by the prestigious Asia Marketing Federation (AMF), and is recognised in more than 18-member countries in Asia. 

Maliban Biscuits Group Chief Executive Officer Ravi Jayawardena will attend the evening as the keynote speaker. He will shed light on dynamic challenges in the Asia and share interesting experiences from his own career journey. Panellists Dileep Mudadeniya, Vice President, John Keells Group & Head of Brand Marketing, Cinnamon Hotels and Resorts and Dulith Herath, Founder and Chairman, Kapruka.com will enlighten the audience with valuable insights on current challenges in the region and opportunities which Sri Lankan should pursue. 

Also, Dr. Samantha Rathnayake, Faculty Member/Management Consultant, Post Graduate Institute of Management will share his views on active engagement with AMF (Asia Marketing Federation) through this unique status as a marketer and as the moderator of the forum. President Suranjith Swaris said: “Sri Lanka plays a vital role in the Asian region as an emerging economy. Therefore, grooming the local marketers in Sri Lanka to conquer the region is of paramount importance. Also, Sri Lanka has made great strides in the region in terms of brand excellence and innovation, which reflect the significant contribution of the country towards the growth of regional marketing activities. Thereby obtaining the Certified Professional Marketer status has given the definite opportunity to link with fellow Marketers in Asia Marketing Federation (AMF), which has 18 member countries.”

“CPM is one of the most recognised marketing qualifications in Asia, and thus marketers are receiving many opportunities in terms of career growth upon the completion of CPM. While their professional network will expand beyond national boundaries, they also will get the opportunity to use ‘Certified Professional Marketer – Asia’ status.  This status adds immense value to a professional marketer and depicts his/her extensive knowledge about the field,” stated SLIM Vice President Roshan Fernando. 

SLIM is the National body for Marketing in Sri Lanka and has been promoting marketing excellence and elevating the status of marketing since 1970. It is a member of the National Chamber of Commerce of Sri Lanka (NCCSL), Organisation of Professional Associations of Sri Lanka (OPA) and Federation of Chamber of Commerce and Industry of Sri Lanka (FCCISL). SLIM is International affiliated with Asia Marketing Federation (AMF) as its member of the Board of Management. 

Seats are limited for this program which is designed to be informative and relevant to the marketing fraternity and can be reserved by contacting Mihirinie on 0703701166.