Chamber Academy workshop on digital marketing to boost business

Wednesday, 4 December 2019 01:18 - - {{hitsCtrl.values.hits}}

The Chamber Academy will host an intensive full-day training program on how digital marketing can boost business on 5 December, from 8.30 a.m. to 4.30 p.m. at the Ceylon Chamber of Commerce.

It will be conducted by a well-renowned resource person Transform – Sri Lanka Founder/Corporate Trainer Thasim Rafi.

It will cover issues such as ‘Your Overall Digital Marketing Strategy’; ‘Developing a Content Marketing Strategy’; ‘Crafting a Digital Advertising Plan’; ‘Understanding Social Media Marketing’; ‘Following E-mail Marketing Best Practices’; ‘Designing Your Search Marketing Strategy’; ‘Applying Website Analytics to Your Digital Marketing and Leveraging Conversion Rate Optimisation to Drive Growth’.

The Chamber Academy said digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing and e-mail marketing. It could increase awareness of business through various methods since most people have shifted their focus to online content from traditional means of publication.

“The truth is, today, digital marketing is less about ‘digital’ and more about ‘marketing’ largely because digital marketing has come of age. Its fundamentals have already been established,” it added.

For more information, contact 011-558-8880 or email [email protected].