Chartered Institute of Marketing Sri Lanka Region to hold first Talking Point Program of 2019 on 13 Feb

Friday, 8 February 2019 00:00 - - {{hitsCtrl.values.hits}}


Tharanga Gunasekera	Nisthar Cassim

Top panel to share key insights to ‘Step up Sri Lanka’

The Chartered Institute of Marketing Sri Lanka Region will be hosting its first Talking Point Program for this year under the theme ‘Step up Sri Lanka’ on 13 February from 6 p.m. onwards at the Union Ballroom, Hilton Colombo Residences. It will be an interesting thought-provoking session with a panel of experts representing various industries.

Abhishek Hariharan

Dilini Jayasuriya

Murtaza Esufally

Nushad Perera

The timely topic will highlight the vital observations and changes in consumer behaviour, consumption patterns, economic and demographic factors and how these factors have facilitated the birth of a conspicuous consumer. The speakers will also emphasise on how brands must earn their consumers’ trust and attention by staying agile in the way they communicate and create opportunities in the ever changing world of brands and consumers.

The keynote speakers of the program are Abhishek Hariharan, Associate Vice President and Head of Planning, Mullenlowe Sri Lanka; and Dilini Jayasuriya, Executive Director Breakthrough Business Intelligence Ltd. The Program will also consist of a panel discussion and the panellists are Murtaza Esufally, Executive Director, Hemas Holdings PLC; Nushad Perera, Chief Executive WoW.lk and Chief of Digital Commerce, Dialog PLC; Tharanga Gunasekera, Head of Marketing and Communications, HSBC Sri Lanka; and the moderator for the panel discussion is Nisthar Cassim, Editor, Daily Financial Times, Wijeya Newspapers Ltd.

Commenting on the program, The Chartered Institute of Marketing Sri Lanka Region Chairman Amal Fernando said: “The Talking Point programs are organised with the objective of highlighting emerging themes in marketing/business and to discuss best practices to support strategic decisions for the future. This forum will bring together business leaders and marketing professionals and it will be a platform for participants to share and exchange key insights which would help them in making decisions in their own organisations.”