Crepe Runner wins SLIM Brand Excellence Award

Friday, 30 December 2022 00:00 - - {{hitsCtrl.values.hits}}

Crepe Runner Founder Abdus Salaam receiving the award

Crepe Runner won the Bronze award at SLIM Brand Excellence for the category Small Medium Enterprises 2022, organised by the Sri Lanka Institute of Marketing (SLIM).

This has been a consecutive award for Crepe Runner as it won the Silver and Bronze award for the year 2021 and 2020 too. A moment to cherish for the Crepe Runner team as it’s the only fast food restaurant chain to win consecutive national worthy awards.

Founder Abdus Salaam reflecting on the journey so far said: “Our passion has gotten stronger and our dreams bigger,” recalling that it all began with a bite of a French crepe during one of their escapades.” Crepe Runner is known for its exciting toppings, both sweet and savoury, using only the finest, fresh ingredients. It also has its own delicious in-house chocolate spread in addition to the imported variety. The outlets also offer other accompaniments, such as loaded chips topped off with either spicy meat or melted cheese and a range of house beverages to include milkshakes, mojitos and hot chocolate. Crepe Runner also serves a range of homegrown Sri Lankan coffee, supporting local businesses and coffee growing communities and their livelihoods.

Salaam continues to strengthen the brand beyond its horizons, and tirelessly works together with his colleagues to turn Crepe Runner into one of those global names. Salaam was also recently recognised as one of the region’s top marketers, bagging Asia’s Top Outstanding Youth Marketeer of the Year 2022 by the Asia Marketing Federation (AMF). Crepe Runner is not just being resilient, through the recent unprecedented events, but also exhibiting tremendous growth. What began as a food truck concept has evolved to over six outlets in just four years, with ambitious plans to open up more across the country as well as overseas.

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