Cyaniq.social: Defining an influencer-led approach to social media marketing

In a relatively short tenure of operation since its launch, Cyaniq.social has successfully championed a new dimension of social media marketing in the local marketing industry in the form of Influencer Marketing. 

Influencer marketing is a relatively new concept in Sri Lanka and while highly promising in the value it is able to deliver to brands and businesses, remains a difficult space for marketers to navigate. It is in this context that Cyaniq.social has been successful in introducing a formalised, fully collaborative, transparent influencer marketing solution to the market, which is rapidly gaining traction. 

Over the past few months, the ambitious new venture has succeeded in securing and completing influencer marketing projects for a number of top-tier brands engaged in the focus business verticals.

“We are largely focused on the five verticals of hospitality and tourism, food and beverage, fashion and lifestyle, consumer electronics and FMCG. We have had great success working with brands in these industries and we have a specialised understanding of how to generate the best value for our clients in these areas,” commented Cyaniq.social Founder Dilshan Senaratne.

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. In the US alone, the influencer marketing is estimated to be valued at over $ 1.b Billion and growing rapidly. 

Cyaniq.social defines itself as a content-specialised new media marketing consultancy with a broad vision for the future of brand-speak. The adoption of influencer marketing is a natural trajectory for the growth of the company in the highly-specialised niche that the company is looking to engage in. 

“We are a content marketing company, and content is our core competency. The move to include influencer marketing in a big way in our service portfolio is primarily driven by our belief in the power of content marketing. The direction we took has also aligned extremely well with our four corporate values of collaborativeness, platform-neutrality, contentuality and being social in our selection of content distribution channels.”

Since launching the influencer marketing solution to the market through the company’s website, Cyaniq.social has been successful in discovering not only brands looking to try influencer marketing but also an abundance of talent in terms of influencers and social media content creators.   

Presently, Cyaniq.social welcomes any and all content creators and influencers in the social media space as collaborators in the broad network that is growing rapidly. Subsequent to onboarding interested individuals and groups of collaborators, Cyaniq.social screens and classifies the collaborators into relevant categories easing the process of selection for brands and businesses looking to engage these influencer groups. 

“We are very clear on the fact that above all, we have and will always remain collaborative. We will work with anyone who is doing good work in this space or has potential to work with us. Sometimes this commitment to collaborative operation means that we have to work with our competitors and that’s something we have accepted as being part of the business we are in. We believe that this market has tremendous up-side and profit potential for everyone to partake in the success we are looking to create,” stated Dilshan in closing.