Digibrush Programmatic Media certified, geared to steer clients to success in complex digital world

Digibrush is acknowledged to be one of the fastest-growing digital marketing companies popular for its unique ability to unifying the power of technology and creativity in order to conceptualise digital strategies that create positive business outcomes. 

Its team does not simply focus on the standard digital marketing metrics such as social media engagement rate, reach, impressions and CPM but mainly focuses on how such metrics help produce profitable business outcomes to its clients who operate in a heavily unpredictable and competitive market. 

This means that it is not just about reach and frequency but about reaching the right audience, creating the right impact and generating appropriate digital actions. It has acknowledged programmatic media buying to be an important component when it comes to performance marketing, and has been working with Eskimi for over 12 months. 

Given the contribution programmatic media buying has had in its executions, it was essential that it gear its teams with the knowledge and expertise in this area. Therefore, it is excited to have its content and performance marketing teams have this certification and global skill set to assist its clients in this rapidly growing digital world.

Additionally, Digibrush has been recognised by both local and international awarding bodies with over 15 awards and accolades, all of which recognises the performance and originality that it holds in the digital marketing field. 

As 2020 wraps up, during these trying times it has invested a lot in learning and development initiatives for its team members and organisation, which include working with renowned process engineers to improve digitally-led processes as well as employee skill improvements. 

“We are proud to have Digibrush join Eskimi as a Certified Programmatic Partner and to see them achieve impressive results for their client campaigns using programmatic. Achieving this certification equips the agency with extensive knowledge of advanced programmatic solutions and metrics, which in turn enables stronger planning and management of online campaigns,” Eskimi Country Head Milinda Tillekeratne

“‘Creating positive business outcomes for our clients’ is a common purpose strongly placed within our digital strategists, designers, developers, machine learning engineers and content creators. This purpose is what has encouraged us create better digital revenue for clients such as Dominos, Crocodile Sri Lanka during these trying conditions. With the growing complexities of the digital world, we identified programmatic media buying to be an important component in driving positive business outcomes and this certification is a step in the right direction and I would like to congratulate all members that successfully completed this certification,” said Digibrush Co-Founder Hisham Zulfiqar.

In conclusion, Digibrush has been a pioneer in the field of digital media marketing since 2009 and evolved into a multi-faceted and resourceful agency with a 60-member strong team associated with numerous brands, both big and small, ranging from consumer electronics and FMCG industries with the likes of Hutch, Huawei Sri Lanka, Dominos, Crocodile, United Motors and Union Bank.