Digibrush drives 250% surge in online orders for Emerald with fast-paced marketing moment

Monday, 7 October 2024 02:08 - - {{hitsCtrl.values.hits}}

When newly elected President Anura Kumara Dissanayake’s signature double-pocket shirt became a point of public focus, Digibrush Productions, Sri Lanka’s most awarded digital business management company, turned that moment and attention into a marketing masterstroke for Emerald Sri Lanka.

Leveraging their expertise in creating viral moments, Digibrush launched a tailored campaign that linked the trending style to an existing shirt collection of Emerald. The result? A 250% spike in daily orders and an 18x ROAS within just 24 hours, demonstrating the power of quick, strategic thinking in driving sales and revenue growth.

The campaign was a testament to Digibrush’s ability to seize the moment. By recognising the potential in a trending moment – President Anura Kumara Dissanayake’s double-pocket shirt – and swiftly aligning it with Emerald’s offerings, Digibrush created a direct and authentic connection between the brand and consumers.

This wasn’t just about capitalising on a trend – it was about transforming it into a platform for engagement and long-term brand visibility. Emerald, a brand with deep roots in Sri Lanka, saw renewed interest across multiple generations, sparking organic conversations on platforms like Facebook and WhatsApp.

Digibrush’s success lies in their ability to blend creativity with data-driven insights. By marrying cultural relevance with precision-targeted advertising, they ensure brands aren’t just seen but remembered. Whether it’s through performance marketing, content strategies, or e-commerce solutions, Digibrush specialises in creating campaigns that engage audiences at the right time and in the right way. Their results speak for themselves: consistently high ROAS, increased brand visibility, and sustained growth across their client portfolio. The team at Digibrush has consistently demonstrated expertise in growth marketing – crafting strategies that align with business goals while delivering measurable impact. From market research to content creation and ad management, they offer end-to-end solutions designed to optimise performance and maximise ROI.

For companies looking to turn fleeting moments into sustained revenue growth, Digibrush Productions is setting the standard for how agile, results-focused marketing should be done.