Digital Marketing Association announces new leadership and strategic roadmap for 2025

DMASL Executive Committee 2024/2025. First row (from left): Imesha Ruwanpathirana, Secretary Udara Dharmasena, Vice President Shalendra Mendis, President Arjun Jeger, Vice President Gayathri Seneviratne, Treasurer Muhammed Gazzaly, Sagar Hiranand

Second row (from left): Shehara Hewage, Vachintha Piyadasa, Hisham Zulfikar, Shanaka Rathnayake, Niranka nka Perera, Randula De Silva, Umair Wolid, Shehan Selvanayagam, Vimukthi Muthkudaaraachchi

DMASL Steering Committee 2024/2025. First row (from left): Saduni Ilakpitiya, Fioni Hewanadugala, Yasith Amarasinghe, Nanoj Yogarajan, Nadia Wu, Yahshini Jeyavathsalan

Second row (from left): Supun Jayalath, Srinath Ramamoorthy, Tharindu Karunarathne, Amila Pathirana, Vathsan Sharma. Absent: Seshan Jayawardana, Sonali Wijeyawardena, Anoj Wijeyaratne, Janindu Siriwardene

DMASL President 2024/2025 Arjun Jeger

The Digital Marketing Association of Sri Lanka (DMASL) announced its new Executive Committee (ExCo) and Board of Directors for the 2024/2025 term following its Annual General Meeting (AGM) held on 7 Oct 2024. The event also unveiled DMASL’s strategic priorities for the coming year. Arjun Jeger was elected President, succeeding Umair Wolid. 

Gayathri Seneviratne and Shalendra Mendis were elected Vice Presidents, while Udara Dharmasena took on the role of Secretary, and Muhammed Gazzaly was appointed Treasurer. The AGM reflected on the successes of the 2023/2024 term, notably the hosting of Sri Lanka’s first internationally led two-day Digital Marketing Summit, new project initiations, and key policy discussions with government institutions. 

Building on this momentum, the new leadership will focus on the key initiatives outlined in Roadmap 2025. These initiatives include: 

nDigital elevation: Uplifting digital marketing services and the broader ecosystem. 

nStrategic partnerships: Strengthening relationships with government bodies and global partners to advocate for policies that support the growth of the digital economy. 

nCommunity upliftment: Fostering underserved communities through initiatives such as providing digital marketing skills training and supporting women in tech via a dedicated Women’s Chapter in partnership with SheLovesData. This also includes nurturing the next generation of digital marketers through learning initiatives.

 nResearch initiatives: Conducting data collection to inform strategic decisions. 

“DMASL has completed three years as a professional association, and over the years, we have conducted numerous skills and training sessions to keep the digital marketing field thriving—most notably through our flagship event, the Sri Lanka Digital Marketing Summit,” said DMASL President Arjun Jeger. 

“In the upcoming year, our plan is to raise the bar even higher, helping professionals and the country position Sri Lanka as a digital services export hub for the world. At the same time, we aim to encourage more people to join this dynamic industry. DMASL remains dedicated to its objectives of setting professional standards, ethical guidelines, and best practices for the digital marketing industry in Sri Lanka. We will continue to support the continuous professional development of our members and provide them opportunities for exposure at an international level,” said Jeger. 

He further emphasised, “Through initiatives like skills training, research, and strategic partnerships, DMASL aims to foster an environment where digital marketing professionals can thrive, innovate, and make a meaningful contribution to both the local and global digital economies.”

A newly established Steering Committee (SteerCo) will support these initiatives by identifying potential partners for community upliftment programs, conducting research on the digital skills gap in Sri Lanka, and building continuous networking opportunities for the digital marketing industry. 

DMASL enters the 2024/2025 term energised and focused on achieving the ambitious goals set forth in Roadmap 2025. The association remains dedicated to empowering its members, driving innovation, and contributing to the nation’s economic growth through the strategic application of digital marketing.