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Entrepreneurship is often seen as the gateway to success, especially in the post-COVID-19 environment. As more and more people opt for flexi hours and entrepreneurship, they are increasingly choosing sectors such as direct selling that would help them build a business in their own communities.
They are often encouraged by the economic empowerment and economic independence entrepreneurship brings. Understanding such dynamics while supporting their growth forms the bedrock of the direct selling industry, says a spokesperson of Global Lifestyle Lanka.
As Sri Lanka’s leading direct selling company, GLL has pioneered initiatives that not only fosters entrepreneurship but also extends support towards the greater wellbeing of the community.
Self-employment possesses all the attributes required for success – working on your own hours, setting individual goals etc. is an attractive option for those who possess the talent and are able to source opportunities available within their own communities. “They understand the benefits of working for yourself and the value of such efforts that yields exceptional results for the individual,” the spokesperson added. The direct selling industry worldwide is recognised as one of the fastest growing sectors with potential for greater engagement and expansion. The industry records its highest growth and expansion in the Asia Pacific region. In South Asia, India plays a key role with 5 million people directly engaged while 800 newcomers enter the industry on a daily basis. In the COVID-19 impacted economic environment, as employment based incomes shrink and self-employment opportunities are seen as the most potential, Global Lifestyle Lanka believes that nurturing entrepreneurship opportunities builds the community. “We provide training and the resources needed to get started on the entrepreneurial journey; with our support and guidance, many have already taken the journey and have emerged as vibrant entrepreneurs,” the spokesperson added. The direct selling industry empowers the entrepreneur, helping to build a direct relationship with the customer and thereby establishing credibility and trust. Over 100 million people engage in this industry globally as part time and full time capacity, adding value to the community and the economy.
