Fems and Clogard Fresh shine at SLIM Digis 2.3 Awards

Thursday, 21 December 2023 00:12 - - {{hitsCtrl.values.hits}}

Fems and Clogard Fresh have emerged triumphant at the prestigious SLIM Digis 2.3 Awards, securing the Merit Award and Digital Bronze Award, respectively.

Fems, the trailblazer in menstrual health advocacy, has been honoured with a SLIM Digis Merit Award for their outstanding “Daughter’s Day” digital campaign, unveiled in October 2022 in conjunction with the international celebration of Daughters Day. This heart-warming campaign skilfully utilised the poignant bond between fathers and daughters to address the stigma surrounding menstrual health.

The campaign delivered a powerful social message, emphasising the pivotal role that males play in the lives of women and encouraging them not to shy away from conversations about menstruation. Fems’ commitment to breaking societal taboos and fostering open dialogue on menstrual health has once again been acknowledged, reflecting the brand’s progressive approach.

Clogard Fresh, a frontrunner in oral care, has clinched the Digital Bronze Award for its dynamic ‘Freshness You Can’t Hide’ multi-platform digital campaign. Strategically targeting the Gen-Z audience, the campaign unfolded across popular platforms like Instagram, TikTok, WhatsApp, and Facebook. The engaging and multi-phased campaign included teasers, influencer marketing, quizzes, and more, all aimed at elevating audience engagement and consequently boosting the brand’s market share.

The SLIM Digis 2.3 Awards, organised by the Sri Lanka Institute of Marketing (SLIM), stood as a grand celebration of digital marketing success. With over 190 entries across various categories, the event recognised and applauded the industry’s most innovative and effective digital campaigns.

Discover Kapruka, the leading online shopping platform in Sri Lanka, where you can conveniently send Gifts and Flowers to your loved ones for any event including Valentine ’s Day. Explore a wide range of popular Shopping Categories on Kapruka, including Toys, Groceries, Electronics, Birthday Cakes, Fruits, Chocolates, Flower Bouquets, Clothing, Watches, Lingerie, Gift Sets and Jewellery. Also if you’re interested in selling with Kapruka, Partner Central by Kapruka is the best solution to start with. Moreover, through Kapruka Global Shop, you can also enjoy the convenience of purchasing products from renowned platforms like Amazon and eBay and have them delivered to Sri Lanka.