Fill and Win Campaign

Friday, 17 January 2020 00:00 - - {{hitsCtrl.values.hits}}

In yet another strategic joint promotional initiative, Lanka IOC in association with the Stafford Motor Co. Ltd. kick-started a mega campaign throughout the island nation, beginning on 13 January.

Continuing a unique digital and brick and mortar concept, the cross promotion will provide motorists the opportunity to drive away with Honda scooters with a total prize offering worth over Rs. 2.25 million.

On the side-lines of the event, Lanka IOC Managing Director Manoj Gupta stated that this unique tie-up and alliance with Stafford Motors is to bridge the gap with a customer and through such a joint promotional tie-up Stafford will be utilising the platform of Lanka IOC petrol sheds for creating brand awareness, display of the bikes at some of the petrol sheds.

The giveaways to the customers are 10 Honda scooters worth over Rs. 2.25 million. The process for participation for a customer is simple and straightforward: Motorists two/three wheelers fill in petrol/extra premium worth Rs. 200 and four wheelers worth Rs. 500 and send an SMS as Pump code<space> bill number to 0712338888 to enrol and receive an instant response.

The importance of the tie-up and the takeaways of the offer which will last through 15 March. Also as part of the corporate civic responsibility, both organisations stressed the need for all motorists not to drive and use a cell phone simultaneously. “Honda is delighted to be partnered with Lanka IOC PLC for the Joint promotion that is being carried out at 205 petrol sheds in all nine provinces of the island nation. Stafford Motor Co. being a leading Automobile company in Sri Lanka expects to connect with more customers and motorists of Lanka IOC by creating awareness of Honda and its products.”

“Stafford Motors as the sole authorised agent for all Honda products in Sri Lanka, have been providing high quality vehicles and motorcycles for millions of Sri Lankans to fulfil their transportation needs, over the last four decades. Lanka IOC has been serving the requirements of the vehicle/motorcycle owners of Sri Lanka by providing fuel and other required lubricants for the smooth operation of the units. Therefore, we are delighted to partner with Lanka IOC in this consumer promotion, as we see a good brand fit between the two companies. We see this as a magnificent opportunity for our customers to become the proud owner of a Honda Activa-i by pumping fuel with Lanka IOC,” said Stafford Motor Co. MD/CEO Dr. Kalinga Kaluperuma.

Additionally, officials from Lanka IOC also stated speaking about the campaign that this offer is specific to citizens of Sri Lanka and is a gesture of seasonal promotion and customer goodwill and is a simple, hassle-free method of Fill and Win.