First Capital crowns excellence with ‘Brand of the Year’ accolade

• Bags three more prestigious awards at SLIM Brand Excellence 2024

First Capital Holdings PLC, a pioneering force in the investment sector, has achieved an exceptional milestone at the prestigious SLIM Brand Excellence Awards 2024, where it was honoured with the coveted “Brand of the Year” award — the highest accolade a brand can receive at this esteemed ceremony. 

This remarkable recognition underscores First Capital Holdings’ unwavering commitment to excellence and innovation in the industry. In addition to the pinnacle honour, the company was also distinguished with three other prominent awards: Service Brand of the Year – Gold Award, Local Brand of the Year – Silver Award, and B2B Brand of the Year – Bronze Award, further solidifying its position as a benchmark of success and leadership in the competitive investment landscape.

The SLIM “Brand of the Year” award stands as the pinnacle of brand recognition in Sri Lanka, a prestigious honour reserved for the nation’s most renowned brands. Throughout its history, only the most distinguished names have achieved this esteemed accolade, and now, First Capital proudly joins this elite league. 

First Capital said this milestone not only marks a significant achievement for the company but also represents a momentous occasion for the capital markets and the investment sector in Sri Lanka, further strengthening the role of First Capital in shaping the future of these industries. Moreover, the SLIM Brand Excellence Awards stands as the leading platform in Sri Lanka for recognising outstanding achievements in branding. Every year, this premier event celebrates brands that have demonstrated exceptional strategies, innovative thinking, and impactful contributions to the nation’s economic development.

First Capital Holdings PLC Managing Director and CEO Dilshan Wirasekara, expressed his thoughts on the company’s recent recognition with multiple prestigious awards at SLIM Brand Excellence Awards 2024.

“Being recognised as Brand of the Year highlights our persistent commitment to enhancing the lives of Sri Lankans by providing innovative financial solutions that are accessible, relevant, and impactful. Over the past four decades, First Capital Holdings PLC has evolved into a key player in Sri Lanka’s financial sector. Our journey began with a vision to offer financial solutions that would be both accessible and impactful, and we have steadily transformed to meet the ever-growing needs of the nation. By recognising the changing financial landscape, adapting to new market dynamics, and introducing modern solutions, we have expanded our reach across Sri Lanka,” Wirasekara said.

“Throughout the years, First Capital has embraced digital transformation, offering customers user-friendly platforms and innovative investment products tailored to a wide range of needs. This adaptability, combined with our steadfast focus on customer satisfaction, has positioned First Capital as a significant player in Sri Lanka’s financial sector. As we look ahead, we remain committed to driving innovation and growth, supporting both individual and national progress by fostering a more inclusive and resilient financial ecosystem for the future. This achievement marks a significant milestone for the capital markets, highlighting the growing prominence of the investment sector in Sri Lanka,” said Wirasekara.

“I would also like to express my sincere gratitude to our dedicated team at First Capital. Their relentless commitment and hard work have been instrumental in helping us achieve these prestigious awards. This recognition is a direct reflection of their passion, dedication, and relentless pursuit of excellence. These accomplishments are not just business milestones but also a testimony to the values and purpose that guide us — always striving to innovate, empower, and contribute to the well-being of Sri Lanka,” he added.

Janashakthi Group Chief Marketing Officer Gamika De Silva said: “I am deeply honoured by First Capital’s recognition as the Brand of the Year at the SLIM Brand Excellence Awards 2024, along with the other three prestigious awards. This outstanding achievement is a testament to the dedication and hard work invested by the team at First Capital Holdings PLC. It brings immense pride to all of us and marks the pinnacle of our collective efforts.” 

“Over the course of its distinguished four-decade journey, First Capital has consistently exemplified constant dedication to excellence, driven by the relentless passion and commitment towards building a sustainable, enduring brand. Their tireless efforts and collective vision have played a pivotal role in shaping the brand into the industry leader it is today, culminating in the prestigious Brand of the Year recognition. This phenomenal achievement stands as a testament to the team’s exceptional drive and their relentless pursuit of success, which has propelled First Capital to new heights,” De Silva said.

“This recognition is not only a moment of celebration but also a powerful motivation to continue striving for excellence. At JXG, our core values guide us every day, and innovation and creativity are at the heart of everything we do. We remain committed to seizing exciting opportunities, driving expansion, and fostering exponential growth across all areas of our business. This is just the start of a journey that holds countless milestones ahead,” he added.

First Capital Head of Marketing Randinith Madanayake said: “I am truly privileged to share our distinctive achievement at the SLIM Brand Excellence Awards 2024, where we were honoured with the Brand of the Year award, alongside three other accolades. This recognition reflects our brand’s continuous evolution and our steadfast commitment to delivering on our promise to customers.” 

“At First Capital, we live by our ethos of ‘Performance First,’ ensuring that we consistently deliver exceptional value and results. Our renewed vision is to enhance the lives of all Sri Lankans through innovative financial solutions, and we are confident that our brand’s journey will lead to even greater success in the years ahead. Delivering on our brand promise means upholding the values of stability, competitiveness, and a superior customer experience always,” said Madanayake. 

“The capital markets and investment sector are gaining increasing credibility and popularity among Sri Lankans, and this recognition stands as a true reflection to that progress. I would also like to express my heartfelt appreciation to the entire First Capital team for their resolute support and dedication. As the custodian of the First Capital brand, I am humbly proud to lead a team whose commitment consistently exceeds expectations in everything they do,” he added.

The SLIM Brand Excellence Awards serves as a beacon for the country’s top brands, recognising exceptional efforts in brand building, marketing innovation, and impactful contributions to Sri Lanka’s development. First Capital Holdings is honoured to be part of this exceptional tradition and looks forward to continuing to lead with integrity, innovation, and a deep sense of national purpose.