Golden insight wins Gold for Sarva Colombo at The Effies

Tuesday, 9 May 2023 00:16 - - {{hitsCtrl.values.hits}}

Sarva Colombo has marked yet another milestone in its pursuit for excellence as it wins a much-coveted Gold Award as well as a Bronze at the recent Effie Awards for the monumentally successful Ran Aththama Campaign done for Pan Asia Bank.

What makes this further remarkable is the fact that this was one of only 3 Gold Awards for the night amidst a record of 130 entries, out of which only 23 were awarded metals.

The campaign, inspired by a deeply rooted local insight within the farming community, where ‘aththama’ was the act of exchanging help with each other, resonated deeply with consumers, helping Pan Asia Bank stand out in a highly cluttered market. Ran Athama became the Number 1 pawning product when it comes to growth in the entire banking sector, including state and large banks. Pan Asia Bank has also received two awards for Best Banking Product from the Global Banking and Finance Review as well as World Economic Magazine.

Sarva Integrated Managing Director Chrishantha Jayasinghe said: “This campaign exemplifies something we at Sarva take great pride in. That most of our work is based on local insight. A special thank you to our Creative Director Chamila Ruwan Kumari who spent hours and hours in the paddy fields of Mahiyanganna talking to farmers to dig deep and discover that the concept of Aththama – where farmers in a community come together to work on each other’s field for free – is alive and well.” COO Imesh Goonewardene said: “The Effie Awards is known for its exceptionally high standards for effectiveness and creativity, which makes it incredibly difficult to take home a metal. And the fact that our 2 entries resulted in 2 metals, means we had a 100% success rate.”

Powered by an extensive portfolio of clients such as Pan Asia Bank, Darley Butler (BIC, Denta), McDonald’s, Union Assurance, NDB Bank, Hemas Hospitals and many others, Sarva Colombo said it is well on its way to proving that effective advertising is the only advertising worth paying for.