HNB Assurance bags two Dragons at the Dragons of Sri Lanka 2024 Awards

Monday, 11 November 2024 02:16 - - {{hitsCtrl.values.hits}}

HNB Assurance receiving two Bronze Dragons

HNB Assurance PLC has received two Bronze awards at the prestigious Dragons of Sri Lanka 2024 Awards, held in Malaysia.

The company’s innovative ‘Dola Duka’ campaign and Independence Day campaign were celebrated in the ‘Small Budget, Big Impact’ category and ‘Best Brand Building and/or Awareness Campaign’ category, respectively. This prestigious international award shows the company’s commitment to keeping up with trends and effectively sharing its message with the public.

HNB Assurance CEO Lasitha Wimalarathne said: “We are truly happy and proud to receive these accolades as they serve as a testament to the creativity, strategic thinking and collaborative effort that goes into every campaign we run at HNB Assurance. Our focus has always been to create meaningful and impactful campaigns that can resonate with our audience and the results we’ve seen along with such recognitions reaffirm our approach and strategy. I’d like to take a moment to commend and extend my gratitude to both our internal teams and partners for their efforts in bringing these ideas to life and driving these accomplishments on an international stage.”

HNB Assurance Chief Marketing and Customer Experience Officer/General Manager Dinesh Yogaratnam, said: “This is a proud moment for us at HNB Assurance as we take home not just one but two Dragons at this year’s awards. Winning at last year’s Dragons of Asia Awards set the bar high for us, but our team’s continued focus on meaningful storytelling has proven to be a winning formula. In a competitive landscape, we had to also be innovative with our communications mix, finding fresh ways to break through the clutter and make a memorable impact. I would like to thank Dentsu Communications Sri Lanka and Kites Global for their partnership, which have been integral to our campaign’s success.”