Saturday Nov 16, 2024
Saturday Nov 16, 2024
Monday, 29 July 2019 00:00 - - {{hitsCtrl.values.hits}}
In the quest to provide clients total advertising solutions, leading ad agency Holmes Pollard & Stott (HP&S) has teamed up with IKON, the country’s fastest growing digital media agency. The partnership between them will see IKON handling the digital media operations of HP&S. It also entails HP&S handling the ATL and BTL operations of IKON.
“This is truly a win-win arrangement for both agencies. It will complement each other’s work and enable us to offer a greatly enhanced service to clients,” said HP&S Chairman Pradeep Amirthanayagam. He added that it is integral to their strategy of taking Sri Lankan advertising to the new era.
General Manager Manik Amirthanayagam said: “Our partnership with IKON will be another weapon in our armoury.”
He added that Sri Lankan advertising needs to embrace evolving tech in the world of AI. “We must reshape the way we do business to successfully take on the challenges of the future,” he emphasised.
“This will give brands more relevance while enabling them to communicate their stories more effectively.”
IKON Founder/CEO Dulinda Perera was also optimistic. He believed that the partnership will enable both parties to achieve their full potential and reach new heights. “We will be able to harness our synergies to push our brands to new territory,” he emphasised.
Today, HP&S has a strong portfolio of clients. The agency’s corporate culture has evolved with the infusion of new blood. It manages brands from across the corporate spectrum, ranging from banking and finance, automobiles and healthcare to FMCG, personal care and construction. Among its clients are listed blue chip companies.
The agency’s new partner IKON is also making an impact in the market. It has ambitious plans for the future in the digital sphere. With the launch of IKON Impressions – its very own productions arm, and IKON Labs – an IT infrastructure development arm, it has ventured into full-scale digital branding and tech solutions.
With a young and passionate team of over 30, IKON takes a disruptive approach to all that they do. They seek to revolutionise the way brands establish their digital footprint in the online world. They have been involved in brand-building for companies ranging from start-ups to multinational corporates.
