Sunday Nov 17, 2024
Sunday Nov 17, 2024
Thursday, 16 February 2023 00:12 - - {{hitsCtrl.values.hits}}
The leading advertising agency Holmes Pollard & Stott (HP&S) has won the Sumathi Award for Best Television Commercial. It received this accolade at the Sumathi Awards 2023 for its corporate TV commercial for Bank of Ceylon.
This is the latest in a string of creative awards won by the agency.
The award-winning commercial revolves around the theme, ‘Moving Forward with Modernization.’ Through a family setting, it depicts the Bank of Ceylon as a caring parental figure that meets the aspirations of future generations. It also conveys the warmth and closeness between the bank and the people of Sri Lanka.
For over 30 years, HP&S has earned a reputation for its insightful work. In the process, the agency has won many prestigious accolades. These include a plethora of Sumathi and SLIM awards, a Chillie as well as Golden Globe Tigers and CMO Asia awards.
“The secret of our success is being relevant and focused,” said HP&S Chairman Pradeep Amirthanayagam. He said the accolades are a fitting tribute to all the clients that have entrusted their brands to them. “They placed their trust in us, and we turned their businesses into success stories,” he added
The agency has managed brands from across the corporate spectrum. These range from banking and finance, healthcare, energy and insurance to FMCG, personal care, automobiles, aviation and construction. Among its enviable portfolio of clients are listed blue chip companies.
Over the years, HP&S has launched, nurtured and repositioned a number of breakthrough brands. They were propelled to the top through creative and effective campaigns. HP&S was the first agency to pitch in Sinhala. It also created the first animated TV ad, which was part of an award-winning campaign of the year. In addition, it helped launch several start-ups that went on to make it big. Among them were Union Bank, CBNsat (known today as Dialog TV), Newdale Yoghurt and Maliban Full Cream Milk Powder – all of them household names in Sri Lanka.
