IAA set to present ‘Good vs. Gold’ featuring Leo Burnett Toronto’s Group Creative Director Anthony C

• An inspiring session featuring the man who has won it all, who is one of the global ad industry’s most awarded and accomplished creative professionals

The International Advertising Association (IAA) Sri Lanka Chapter is set to present ‘Good vs. Gold’, an inspiring session featuring the globally acclaimed Group Creative Director of Leo Burnett Toronto, Anthony Chelvanathan. The event will take place on 19 September, from 6:30 p.m. onwards, at The Pavilion, Havelock City Clubhouse.  

Having been at the forefront of the global creative space for six consecutive years, Chelvanathan, the multi-award-winning ad professional is famed as one of the most accomplished creative directors in the field since 2009. 

His artfully directed masterpieces and campaigns for global brands such as James Ready Beer, Coors Light, Procter and Gamble, Raising the Roof and IKEA, have garnered him much international recognition and an array of prestigious accolades. His exceptional work in both the traditional and digital advertising spheres has also led him to being ranked as the number one Art Director in Canada four times in a row by Strategy Magazine. 

Now clocking in 10 years of resounding success in the advertising industry, Chelvanathan is set to share his incredible story of perseverance, determination and the secret formula for his success at this year’s ‘Good vs. Gold’ event.

Commenting on the IAA organizing the ‘Good vs. Gold’ event featuring Chelvanathan, International Advertising Association (IAA), Sri Lanka Chapter President Laila Gunasekera stated: “We are delighted to be hosting the ‘Good vs Gold’ event, as part of our consistent commitment to champion and inspire Sri Lanka’s top tier creative professionals and the next generation of creative leaders in the industry to truly excel in their roles. We are honoured to be featuring Anthony Chelvanathan, a highly accomplished leader in the creative space, and we look forward to learning from his remarkable journey.”

Commenting on the upcoming event, Chelvanathan said: “I am grateful and excited to meet Sri Lanka’s ad professionals and representatives from different agencies. I hope that this event will prove useful in supporting rising professionals in the industry and inspiring them to reach for the stars when it comes to delivering creative excellence. I look forward to sharing what I have learned over the course of my career with them and I hope that this event will encourage and motivate Sri Lanka’s top marketing communications professionals and add value to their clients and campaigns.” 

The international Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA, with members in over 40 countries, is a one-of-a-kind strategic global partnership comprising advertisers, media, advertising and public relations agencies, media companies and academics. The IAA is a platform for industry issues and is dedicated to protecting and advancing freedom of commercial speech, responsible advertising, consumer choice and the education of marketing professionals. The IAA Sri Lanka Chapter is committed to providing high quality training opportunities, to help support the development of the local advertising industry, whilst ensuring its continuous evolution and progression at large. 

To sign up for the ‘Good vs. Gold’ event, e-mail [email protected] or contact Shyami Cabraal on 0777 482 290, tickets are priced at Rs. 3,000 per person, which will include refreshments.