Sunday Apr 13, 2025
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| IDEA owner, ABC Trade & Investments Managing Director A. Jayaseelan |
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| IDEA.lk Director Shaheem Mahir |
In an increasingly competitive business landscape, IDEA, a premier player in corporate and promotional gifting, is making waves by delivering comprehensive branding and below-the-line (BTL) advertising solutions.
With over 18 years of experience since its establishment in 2007, IDEA has successfully completed over 30,000 projects for local and international clients, solidifying its reputation as a trusted branding partner.
As businesses strive to enhance engagement and brand recall, IDEA provides a full spectrum of promotional solutions designed to leave a lasting impression. From bespoke corporate gifts to impactful BTL marketing collateral, the company offers carefully curated products that seamlessly align with brand identity, ensuring maximum visibility and effectiveness.
IDEA owner, ABC Trade & Investments Ltd., Managing Director A. Jayaseelan said: “In today’s competitive environment, brand familiarity and exposure are paramount. At IDEA, we don’t just offer products; we create experiences that resonate with target audiences. Our strength lies in creating dynamic BTL campaigns and customising corporate items to leave a lasting impact.” IDEA’s expertise spans various sectors, including corporate entities, educational institutions, healthcare providers, and the finance industry. The company also specialises in designing and manufacturing school souvenirs, fulfilling the unique needs of educational institutions.
What sets IDEA apart is its ability to tailor products to client specifications, incorporating corporate logos, themes, and distinctive branding elements with precision. This meticulous attention to detail has earned the company the trust of leading brands across multiple industries. From premium executive gifts to budget-friendly promotional items, IDEA offers solutions that cater to diverse business objectives.
IDEA.lk Ltd., Director Shaheem Mahir said: “Our mission is to provide clients with innovative gifting and advertising solutions that enhance their brand recall and drive their marketing efforts forward. With our extensive experience and deep understanding of brand positioning, we help businesses make a lasting impression on their audiences.”
IDEA’s impressive portfolio of clients and its consistent track record of delivering high-quality projects reinforce its status as the preferred choice for companies seeking effective and creative promotional strategies.
