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Thursday, 21 April 2022 02:11 - - {{hitsCtrl.values.hits}}
INSEE Sanstha Cement, the most recognised and sought-after brand of Portland-Composite-Cement in Sri Lanka, received a resounding vote of confidence from consumers at the recently concluded ‘SLIM Kantar People’s Awards 2022’, receiving the award for “People’s Housing and Construction Brand of the Year” for the 11th consecutive year.
A much-awaited event amongst both Sri Lanka’s brands and marketing fraternity, the SLIM Kantar People’s Awards is organised by the Sri Lanka Institute of Marketing (SLIM). The People’s Awards is particularly unique as it is an awards program that celebrates and acknowledges consumers’ choices across a range of industries and services.
The SLIM Kantar People’s Awards 2022 was held on 21 March at the Monarch Imperial, with senior marketers and officials, representing both brands and agencies, present at the event. The SLIM Kantar People’s Award 2022 for Housing and Construction Brand of the Year was accepted on behalf of INSEE Cement by Executive Vice President - Director Marketing, Sales and Innovation Jan Kunigk.
Expressing the collective pleasure of the team at INSEE Cement Kunigk said: “We are incredibly pleased to be presented with this award for the 11th consecutive year. The fact that we have been consistently recognised by Sri Lankan consumers each year as the best brand in housing and construction attests not just the quality of our product, but also the exceptional relationships we built and maintain with our consumers, our network of distributors and all other stakeholders. While thanking all Sri Lankans for recognising INSEE Sanstha Cement as the best, we take this opportunity to renew our resolve to always ensure that our products and our services are best-in-class.”
INSEE Sanstha Cement was the first Portland-Composite-Cement ever to be launched in Sri Lanka and is also the only cement produced in Sri Lanka. The higher strength, greater durability and superior workability of this cement as a result of its “Super S” particle structure, have made it the top favourite of the construction industry in Sri Lanka.
In addition to these exceptional qualities, INSEE Sanstha Cement also features special Water Protect technology to prevent penetration and ingress of rainwater and is environmentally friendly having been certified as a “Green Cement” by the Green Building Council, making it a smart investment for homeowners and the planet. INSEE Sanstha Cement is always fresh, consistent in quality and always produces supremely stronger structures than any other cement in Sri Lanka can.
INSEE Sanstha Cement is also widely recognised for its aesthetic finish and for requiring less water to mix than ordinary cement. In fact, an entire bag of INSEE Sanstha Cement only requires 25 litres of water, significantly less than other brands. These attributes have resulted in two out of every three houses in Sri Lanka being built using INSEE Sanstha Cement, with the brand having clearly won the hearts of engineers and developers in the country, making it Sri Lanka’s preferred choice of cement.
