Indoscan partners SLIM to “Restart” pharma industry by reenergizing and empowering workforce

Participants of the training program 

SLIM President Roshan Fernando

The Sri Lanka Institute of Marketing (SLIM) recently conducted a tailor-made workshop for the sales and medical delegates of Indoscan Ltd; a leading importer and distributor of pharmaceutical products. 

The exclusive training program was conducted by Dr. Pradeep Edward, an eminent Marketer who possesses extensive experience in the medical and pharmaceutical industry. This in-house training program was focused on three key areas; closing sales, improving negotiation skills and bringing out the potential of the participants. 

Determined to fuel the economy of the country affected by the COVID-19 pandemic, SLIM is shouldering the national responsibility of mentoring the local industries to take proactive measures in response to coronavirus, in order to become more resilient against future shocks and disruptions.  SLIM has therefore implemented a special initiative named ‘Restart Sri Lanka’ to uplift the local corporates to the next level   through streamlining their focus, attitudes, and orientate them on how to overcome such situations. The ‘Restart Sri Lanka’ initiative was introduced under the auspices of the Prime Minister Mahinda Rajapaksa. 

Accordingly, SLIM has conducted a series of tailor-made training programs and workshops of this type to empower the corporates and local SMEs. Commenting on the workshop, Indoscan Ltd Chairman/Chief Executive Officer Ananda Samarasinghe said: “I would like to extend my gratitude to SLIM for conducting this special in-house training program for our team members. Since SLIM is the national body for marketing, we always rely on the exceptional training programs curated and carried out by SLIM, which have proven to be effective in igniting the true potential of the attendees. 

“This program imparted exceptional skills in selling to our employees and equipped them to employ those skills in a practical environment by thinking differently and being proactive. The staff were extremely satisfied with the training conducted by Dr Pradeep Edward”. 

SLIM President Roshan Fernando said: “As the apex marketing body in Sri Lanka, SLIM is always focused on uplifting the local marketing fraternity. We aim to strengthen the sales and marketing teams of corporates by conducting tailor-made training programs that fulfil their unique training needs. 

“We have an edge in providing training programs to the pharmaceutical industry as SLIM is also the conducting body of the Certificate in Pharmaceutical Marketing, which is the only professional course in Sri Lanka that covers Anatomy, Psychology, Marketing and Management.”

SLIM Vice President Nuwan Gamage said: “The corporate solutions offered by SLIM have become much sought after among corporates and they always send their employees to SLIM in order to sharpen their professional skills and enhance knowledge on sales and marketing. 

“We offer a wide array of customised corporate solutions to address the needs of various professional groups. SLIM never compromises with the quality of its education. We hope more companies will join hands with SLIM to train their staff’’.

SLIM Chief Executive Officer/Executive Director Sanath Senanayake said: “Although most trainings fail to connect its content to actual on-the-job application, SLIM is always focused on bridging the skills transfer gap. Corporate training is a critical part of any company’s ability to continuously transform and compete in today’s business environment. 

“For 50 years, SLIM has been in the sphere of educating business executives on new marketing trends, on new frameworks and on new skills which help marketers do their jobs and succeed in their respective industries.”