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Tuesday, 12 January 2021 02:08 - - {{hitsCtrl.values.hits}}
From left: Isobar Sri Lanka Director Chamith Buthgumwa, Dentsu Grant Group Managing Director/Chairperson Neela Marikkar, Isobar Sri Lanka Associate Director Nisal De Silva and Isobar Sri Lanka Senior Manager – Digital Buying Vinoli De Alwis
Dentsu International’s Isobar Sri Lanka, the fastest growing digital agency in the country launched a new programmatic platform with local language (Sinhala) support to enable advertisers to buy ad inventory designed to generate user specific, hyper-targeted ads.
Powered by real-time auctions (ad exchanges) such as DoubleClick, OpenX, Viber, advertisers can use the platform to promote videos, banners and text ads. Currently, advertising on the platform is open for advertisers with flexible budgets.
“The world of advertising sees continuous disruption, and we must embrace and integrate technology into how we operate. Up until now, the programmatic market has been predominantly trading standard banner formats coupled with unappealing inventories. With this latest offering, we can combine the value of high impact ad units and premium inventories along with the efficiency of programmatic buying. We want to make sure we’re innovating with the ad market and making our programmatic offering target audiences at scale,” commented Isobar Sri Lanka Director Mohenesh Chamith Buthgumwa.
Programmatic advertising allow advertisers to target users on a granular level, supported by access to comprehensive amounts of data. In layman’s terms, programmatic platforms facilitates targeting viewers with the right message in the right place, translates into eliminating waste on viewers who would not be interested in the relevant product.
“By launching the Isobar Sri Lanka programmatic platform, we aim to create data-driven and digital campaigns for Sri Lankan brands without the limitations of language or budget restrictions. Currently, Sri Lankan digital campaigns lack data integration for their campaign success, and I believe this platform can help resolve that,” said Isobar Sri Lanka Associate Director Nisal De Silva.
Isobar Sri Lanka’s new programmatic platform allows extension to third party data from data partners to enable upper-funnel prospecting campaigns for brands, alongside dynamic remarketing campaigns using first party data. Isobar Sri Lanka is the digital arm of dentsu international
