Kelani Cables conferred with two prestigious awards at SLIM Brand Excellence 2020

• Including ‘Restart SL Resilient Award’

Kelani Cables PLC, Sri Lanka’s number one brand in secure electrical and communication cables was conferred with two prestigious awards at the 19th SLIM Brand Excellence – 2020 annual awards ceremony held at the Sirimavo Bandaranaike Memorial Hall.

While the first award was bestowed to recognise the company in the B2B brand of the year category, the second one ‘Restart Sri Lanka Resilient Award’ being an exclusive award in the 2020 awards ceremony was presented to recognise the company for demonstrating endurance in the COVID-19 pandemic era. The award bestowed was in the FMCG category. The B2B award was received by the company also in earlier SLIM awards ceremonies. 

SLIM-Brand Excellence is conducted annually by the Sri Lanka Institute of Marketing (SLIM) to recognise championing brands in the Sri Lankan marketplace.

Kelani Cables PLC Director/CEO Mahinda Saranapala said SLIM bestowing the company with two prestigious awards once again is a proud moment for Kelani Cables PLC while the recognition endorses the credibility of the company and its innovative products. 

“This is a proud moment for the company. Especially the ‘Restart Sri Lanka Resilient Award’ that was bestowed for the company’s endurance within the Easter attack period and in the COVID-19 era is significant. Our team worked tirelessly towards achieving this recognition. Kelani Cables PLC work in harmony with other socially responsible companies in the country and it was recognised once again with the SLIM B2B brand of the year award. We see this as a recognition for our coexistence in the business world and our dedication towards consumer satisfaction. 

Kelani Cables PLC General Manager Marketing Dr. Anil Munasinghe said, “Kelani Cables PLC is very concerned about the standards of its products. Many local companies dedicated to provide customer satisfaction rely on the products of Kelani Cables PLC. Superior quality of our main product, Kelani cables wire and other products in the product portfolio have made many companies successful and houses, industries and buildings secure.” 

Kelani Cables Brand Development Manager Channa Jayasinghe said Kelani Cables is the most preferred brand in secure electrical and communication cables among the construction sphere in the country. 

“Kelani Cables is a top-of-the-mind brand because of the superior quality, innovations, product development strategies and diversifications towards customer satisfaction thus this recognition at the SLIM Brand Excellence 2020. We will be more motivated now to add value to the Sri Lankan marketplace,” he said.

Kelani Cables PLC is a one hundred percent Sri Lankan company serving the nation for 50 years manufacturing electrical and communication cables. The company achieved ‘Super Brands’ status in the electrical and telecommunication sector in 2008 for professional supremacy it demonstrated in the electrical and communication cables sphere. The company is ISO 9001and ISO 14001 certified. In 2017 Kelani Cables won World Class Global Performance Excellence Awards and the company won the Gold Award for B2B Brand of the year at the SLIM Brand Excellence in 2012, 2013, 2016 and 2017. 

CNCI industrial excellence award consecutively for three years from 2006 to 2008 and for this achievement was recognised with CNCI industrial excellence crystal ward in 2008. The company clinched Taiki Akimoto 5S Gold award in 2007, National Safety Gold Award in 2010, SLIM brand excellence 2013 Gold award in B2B category and SLITAD people development Gold award in 2013. In 2015 and in 2016 Kelani Cables was awarded Asia’s Best Employer Brand Award. 

The company won Best Green Reporter Gold award at 2016 Presidential Environmental Awards and 2016 National HR excellence Silver award. Kelani Cables was awarded the prestigious National Quality Award in 2016 for the company’s sustained business excellence. 

Kelani Cables PLC is one of the first companies in Sri Lanka that is signatory to National Green Reporting System. Owing to its health and safety oriented culture and environmental stewardship, Kelani Cables PLC has been certified globally recognised ‘Responsible Care’ charter.