Loops hosts its clients for breakfast with Facebook

Wednesday, 31 July 2019 00:00 - - {{hitsCtrl.values.hits}}

Loops CEO Wasaam Ismail with Cindy Nguyen of Facebook

Participants of the session

Loops hosted ‘Breakfast with Facebook’, an event that introduced its clientele to some insights, tips on planning, unblocking creative potential and new developments on Facebook’s multiple channels and tools.

Cindy Nguyen of Facebook

The Facebook presentation was conducted by Cindy Ngyugen, Facebook Partner Manager for South Asian and South East Asian markets, from Facebook’s APAC headquarters in Singapore.

Loops, as an integrated creative agency has understood the necessity of utilising the pivotal data through Facebook driven marketing and streamlining them to best suit client requirements. As such, Loops hosted the event and invited Cindy Ngyugen, from Facebook APAC HQ in Singapore to share her knowledge and expertise on the susceptibility of utilising Facebook’s advanced tools for a better positive marketing impact exclusively with the clients of Loops.

Loops CEO Wasaam Ismail elaborated on their exceptional working-relationship with Facebook, stating: “Just as many South Asian countries, Sri Lanka is considered an emerging market, though often neglected. Loops has been in the forefront of building a strong relationship with Facebook’s APAC headquarters in Singapore, with the intention of obtaining assistance to better optimise Facebook’s channels and tools for our local brands. The support coming our way has been quite impressive to say the least.”

The positive interrelation between Loops and Facebook adds value for the services rendered by Loops to its customers. As such, with the assistance of Facebook, Loops is currently able to optimise the use of Facebook’s channels and tools including Instagram, Messenger, Audience Network and Ad tools for their brands.

“The industry predominantly perceives Loops as a digital marketing agency. Yes, our DNA is strong in the digital spectrum. However, what we truly are, is an ‘Integrated Creative Agency,’ that can put digital as ‘one among many,’ services rendered. With ATL and BTL still being popular amongst many Sri Lankan marketers, digital is the marketing mechanism that cuts through the line. Therefore, integrating all mediums with a focus on conversion and a full service is what we offer at Loops. Keeping this in mind while being in the field for a decade, I humbly believe that there should be no doubt that Loops is one of the strongest and biggest players in the industry,” stated Wasaam, while discussing the strong points of Loops as an ‘Integrated Creative Agency’.

“Unlike other agencies in the industry, many of the services delivered by us are handled in-house. This allows us to transfer the advantage to our clients in the form of a cost benefit. Some of our wide range of services include animation and film production, web and IT solutions, augmented reality and virtual reality solutions, gaming solutions, ATL and BTL advertising. Being equipped with broad knowledge and expertise in digital while in fact being the pioneers of what we like to call the digital marketing revolution in Sri Lanka, we at Loops have the means of establishing a truly integrated approach as our service vision,” added Wasaam.

Loops holds an impeccable track record by working together with a range of clients from industries scattered far and wide across the globe. Loops one of the most awarded digital marketing agency in Sri Lanka.