Lucido redefines brand engagement through immersive technology

Thursday, 6 February 2025 01:56 - - {{hitsCtrl.values.hits}}

CEO Yasith Sirisena

Lucido Inc., a Sri Lankan tech innovator founded in 2023, is transforming brand engagement through cutting-edge immersive technology. Specialising in augmented reality, virtual reality, mixed reality, and game development, the company delivers interactive solutions that captivate audiences and reshape how brands connect with customers. In just over a year, Lucido Inc. has partnered with leading brands like Spa Ceylon, Nestlé, Abans, Softlogic Life, Dialog Axiata, Samsung Sri Lanka, and Unilever, crafting unique experiences that blend technology with storytelling. “With the right tools, any company can unlock its potential,” says CEO Yasith Sirisena. “Our goal is to empower brands to connect with audiences in ways they never imagined possible.”

Lucido’s expertise is evident in its standout projects. The VR cricket experience for Abans during the 2024 T20 World Cup drew over 5,000 players, boosting showroom traffic through interactive virtual ads. The Valentine’s Day AR campaign for Spa Ceylon engaged 10,000 users with personalised animations and exclusive offers, strengthening customer loyalty. Samsung Sri Lanka’s Digital Avurudu Games attracted over 100,000 gameplays, merging cultural traditions with gamified brand engagement. These initiatives demonstrate Lucido’s ability to create immersive experiences that enhance brand visibility and consumer interaction.

By leveraging AR, Lucido enables brands to offer virtual try-ons, interactive product visualisations, and digital overlays that merge seamlessly with the real world. VR transports users into fully immersive brand environments, perfect for virtual demos and training simulations. Mixed reality takes this a step further, integrating digital elements with physical spaces for real-time interactions. Game development allows brands to introduce gamification into their marketing strategies, driving engagement through interactive storytelling and rewards.

Looking ahead, Lucido Inc. is set to integrate artificial intelligence and machine learning into its offerings, creating smarter, more personalised experiences that anticipate user needs. With plans for global expansion, the company is committed to making immersive technologies accessible to businesses of all sizes. As 2025 approaches, Lucido invites brands and service providers to partner in shaping the future of brand engagement through innovation.

For inquiries, visit lucido.life, call +94 77188 9964, or email [email protected].

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