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Reckitt Beckiser brands team with their communication partners at SLIM Effie Awards 2023
Lysol, one of Sri Lanka’s most loved cleaning and disinfectant brands from Reckitt Benckiser, clinched a coveted Gold Award at the prestigious SLIM Effie Awards 2023.
The accolade, one of the only five Gold Awards presented and marks a momentous occasion for Lysol as it attests to their unmatched dominance in the cleaning and disinfectant category.
Lysol Sri Lanka’s award-winning campaign, ‘More than a Floor’ stood out in the ‘Home supplies and services’ category, captivating audiences with its compelling narrative that focussed on the value Lysol brings to families by fostering clean and safe homes. ‘More than a Floor’ transcended mere product promotion and connected with audiences on an emotional level, delivering exceptional results despite being launched amidst Sri Lanka’s challenging economic climate.
Reckitt Benckiser Lanka Ltd Marketing Head Shaminda Perera said: “Lysol’s dominance in the market extends far beyond the quality of its products. The brand’s ability to connect with consumers on a deeper level has consistently been the driving force behind its marketing communications, and this prestigious award reinforces that commitment.”
The Effie Awards are globally recognised as one of the most esteemed accolades in the marketing industry, celebrating campaigns that deliver measurable results and achieve specific marketing objectives. The prestigious award show is reputed for their emphasis on campaign effectiveness as winning campaigns are judged based on proven measurable results. With over 55 programs spanning over 125 markets across the globe, Effie Awards employ the same stringent judging criteria in all markets which makes winning an Effie, a truly global symbol of achievement.
Reckitt Benckiser Lanka Ltd., Brand Manager - Hygiene Thushini Ranasinghe said: “As we celebrate this momentous occasion, we extend our heartfelt gratitude to our marketing communications partners and our loyal consumers across the country. Their unwavering support has been instrumental in our success, particularly during challenging times.”
The award-winning “More than a Floor” campaign was brought to life by renowned marketing communications agencies Phoenix Ogilvy Ltd, Geometry Global Ltd, and Dentsu Grant Group.
